EP.21 - Norbert Op 't Land - Marketing measurement and data for out of home. How to effectively measure if your marketing works in retail and outdoor spaces.

Absolutely delighted to have Norbert Op 't Land, head of marketing at ARCUS AI who are accelerating the development of their world class retail measurement platform LIVIA. ARCUS are building on the future of AI driven solutions, offering actionable insights at every turn. LIVIA are providing marketing analytics for all out of home spaces and 100% GDPR compliant. Listen to learn how to measure in a marketing space that is normally very hard acquire quality data.