EP.19 - Sara Webster - What is a Fractional CMO? How can B2B marketeers focus on better content?

Wow! We are nearly at 20 episodes, and featuring in number 19 is the brilliant Sara Webster the 'Fractional CMO'. But what is a fractional CMO? In this episode we find out, and we also speak about Sara's incredible 20 years of experience in performance marketing, content marketing and consulting. Sadly our cast was cut off at the end due to a technical fault, but fear not! Sara will be back soon!