EP.45 - Fred Maude - How companies should sell, internalise and implement AI into their business

We speak to Fred Maude, co-founder of Addesu, an AI based platform that helps marketing teams be more efficient with their digital campaigns. Fred uses AI daily in his work and explains how he encourages his team to use AI on a daily basis. We dive into how to use AI linking with Google sheets and the Gartner Hype Curve which goes some way to explaining where we are with AI at this moment in time.