EP.64 - Rachel Jones - Empowering SMEs to fight counterfeiting - SnapDragon-IP

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well.

About Rachel

Founder and Chief Innovation Officer at SnapDragon Monitoring, Rachel was thrown into the world of anti-counterfeiting when her invention Totseat - the washable, squashable highchair - was faked. Horrified, she learned how to remove counterfeit products from online platforms using intellectual property and resolved to build software to empower even the smallest brand to fight back. Ten years on and SnapDragon works with some of the world’s most loved brands, protecting their businesses, revenues and, most importantly, customers.

Follow Rachel here:

https://www.linkedin.com/in/rachelhrjones/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

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