Future Fuzz - The Digital Marketing Podcast EP.73 - Tom Byrne - The AI driven digital agency & the power of Dyslexia in Business – RocketMill
Summary
Tom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to business.
About Tom
Tom Byrne is CEO of RocketMill, an integrated full-service, digital-first agency. With a career in data-driven performance marketing spanning over 16 years, Tom leads the business of +200 people offering expertise across data and analytics, media, digital experience and creative services. He is responsible for developing and maintaining the company's unique culture and identifying new areas of growth and acquisition.
Takeaways
- Employee-owned businesses can create a strong culture and sense of belonging within the organization.
- AI is becoming increasingly important in the agency ecosystem and can provide value to clients through automation and data analysis.
- Dyslexia can bring unique perspectives and skills to business, such as pattern recognition and tenacity.
- Language should not be commoditized, and genuine human communication is essential in building relationships and trust.