EP.68 - James Marscheider - The CMO driving business growth. Targeting the right ICP with the right message - evaluagent

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market.

Takeaways

• AI tools like ChatGPT can be valuable for research and content creation.
• Compliance is crucial in industries like financial services.
• Building partnerships and referral programs can be an effective way to grow a business.
• Expanding into new markets, such as North America, can provide growth opportunities.
• Targeting the right customers and focusing on quality rather than volume is key in sales and marketing.

About James

James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance.

Follow James here:

https://www.linkedin.com/in/jamesmarscheider/

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

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