Ep.75 - Mitch Duckler - Meet the Man Who Uncovered the inner thoughts of 40 Fortune 500 CMOs - FullSurge

Summary:

In this episode Mitch Duckler, managing partner at FullSurge, discusses his latest book 'The Future Ready Brand' and the key themes covered in the book, including the impact of digital transformation on brands, the importance of artificial intelligence, the characteristics of Gen Z consumers, and the focus on health and wellness. He also shares insights from his interviews with 43 CMOs from Fortune 500 companies. The book provides valuable insights for marketers and brand strategists looking to navigate the rapidly changing landscape of the digital age.

Takeaways:

• Digital transformation continues to impact brands, influencing their design, development, and activation.
• Artificial intelligence is a game changer in the market, with 70% of CMOs using AI in some way.
• Gen Z consumers have unique characteristics, with a focus on individualism, personalization, and purpose-driven values.
• Health and wellness have become increasingly important, with brands needing to consider holistic well-being and authenticity in their positioning and activation.
• The book 'The Future Ready Brand' provides valuable insights for marketers and brand strategists navigating the digital age.

• Understanding and Engaging Gen Z Consumers
• The Impact of Digital Transformation on Brands

• "Artificial intelligence really pulled away from the other two topics, right? And to the point where I even hesitate to talk about AI as an emerging technology, it's kind of here already."
• "Gen Z is considered to be the first entirely digital generation, right? They know nothing else."
• "Health and wellness and well-being is not just relegated to those that are in the quote unquote health and wellness space, right? It's really impacting every brand at least tangentially."

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