Future Fuzz - The Digital Marketing Podcast EP.72 - Joe Allen - Waste collection. A stagnant B2B sector being disrupted by a innovative company - First Mile
Apr 18, 2024
24:48
Summary
Entrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and national retailers, as well as the future plans for expansion.
Takeaways
- Businesses in the UK have to pay for waste collection and can choose between private waste collection companies or the council.
- First Mile focuses on providing better service and recycling options for businesses, especially in city centers where traditional waste companies often prioritize convenience over sustainability.
- Organic growth and word-of-mouth referrals have been the biggest drivers of First Mile's success.
- The company aims to expand nationally and become a leader in the waste management industry, focusing on transparency, data-driven solutions, and customer value.
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