EP.70 - Jo Spindler - Carbon removal. Marketing complex solutions & storytelling - UNDO

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and creating a community of climate pioneers. They conclude by discussing future plans and funding for UNDO.

Takeaways

• UNDO specializes in carbon removal through enhanced rock weathering, a nature-based process that permanently locks away CO2 from the atmosphere.
• Enhanced rock weathering has the potential to remove four billion tonnes of CO2 from the atmosphere every year if scaled correctly.
• UNDO's customers include individuals, businesses, farmers, scientists, and quarries, each with their own unique motivations and benefits from carbon removal.
• Storytelling is a key component of Undo's marketing strategy, focusing on the impact and co-benefits of their carbon removal process.
• UNDO is a for-profit organization aiming to scale globally and work with early adopters to achieve global carbon removal targets.

Visit www.un-do.com for more information on this amazing company!

Follow Justin here:

https://www.linkedin.com/in/justinsalessource/

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