

The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Top mentioned books
Here are the most frequently recommended books on The GTMnow Podcast:

#1 Mentioned in 3 episodes
Atomic Habits

#2 Mentioned in 1 episodes
The Ride of a Lifetime
Lessons Learned from 15 Years as CEO of the Walt Disney Company

#3 Mentioned in 1 episodes
The Challenger Sale
Taking Control of the Customer Conversation

#4 Mentioned in 1 episodes
Play Bigger
Pirates, Dreamers, and the Power of Decisive Action

#5 Mentioned in 1 episodes
LifePass

#6 Mentioned in 1 episodes
The Power of Habit
Why We Do What We Do in Life and Business

#7 Mentioned in 1 episodes
Founder Brand

#8 Mentioned in 1 episodes
Hacking Sales

#9 Mentioned in 1 episodes
Courageous Marketing

#10 Mentioned in 1 episodes
Endurance
Shackleton's Incredible Voyage

#11 Mentioned in 1 episodes
Radical Candor
Be a Kick-ass Boss Without Losing Your Humanity

#12 Mentioned in 1 episodes
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail

#13 Mentioned in 1 episodes
Made to Stick
Why Some Ideas Survive and Others Die

#14 Mentioned in 1 episodes
Never Split the Difference
Negotiating As If Your Life Depended On It
#15 Mentioned in 1 episodes
Sales Engagement

#16 Mentioned in 1 episodes
Nudge
Improving Decisions About Health, Wealth, and Happiness
#17 Mentioned in 1 episodes
Career Hacking

#18 Mentioned in 1 episodes
Think Again

#19 Mentioned in 1 episodes
Positioning
The Battle for Your Mind

#20 Mentioned in 1 episodes
Predictably Irrational
The Hidden Forces That Shape Our Decisions