#17399
Mentioned in 2 episodes

Courageous Marketing

Book • 2025
In 'Courageous Marketing', Udi Ledergor shares insights from his experience transforming Gong into a multi-billion-dollar company.

The book advocates for taking calculated risks and standing out in a crowded market through creative content, guerrilla marketing, and category creation.

It offers practical advice on building high-performing teams and aligning sales and marketing efforts.

Mentioned by

Mentioned in 2 episodes

Mentioned by Udi Ledergor during the podcast as his new book, discussing B2B marketing strategies.
34 snips
B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
Written by Udi Ledergor , sharing his 20 years of experience in B2B marketing and lessons from top CMOs.
11 snips
GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
Mentioned by Mark Huber when discussing the risks taken at Gong in the early days.
Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber

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