Udi Ledergor

Udi Ledergor, the Chief Evangelist at Gong, is a marketing mastermind who turned Gong into a powerhouse brand. In this engaging discussion, he reveals how courage in B2B marketing can ignite creativity and drive success. Udi shares practical lessons from scaling Gong to over $100 million in revenue, insights from his book 'Courageous Marketing,' and why a clear brand personality is essential. He also highlights the significance of innovative campaigns, like Times Square billboards, and how to measure brand impact effectively.

In this conversation with Udi Ledergor, Chief Evangelist and author of Courageous Marketing, he explores why B2B marketing often plays it safe and how embracing courage can create standout brands. Udi shares his journey from marketing novice to a leading figure at Gong, detailing how they achieved product-market fit and early branding success. He emphasizes prioritizing brand personality over visuals and offers insights on using high-cost media effectively. Udi also discusses the importance of measurement, psychological safety, and the future role of AI in marketing.

Udi Ledergor, former CMO and current Chief Evangelist at Gong, shares his journey in building a $7.2 billion brand through innovative marketing. He reveals how a small team created impactful content that resonated with audiences and resulted in viral campaigns. Udi discusses clever tactics like renting a Times Square billboard to amplify Gong's presence and the calculated approach behind their Super Bowl ad. Highlighting the importance of sparking emotions over focusing solely on features, he provides a fresh take on the power of courageous marketing in driving brand success.

Udi Ledergor, former CMO of Gong and author of 'Courageous Marketing,' discusses the art of human-centric brand building. He dives into why traditional B2B marketing often fails and emphasizes the importance of bold strategies over playing it safe. He shares insights on hiring for potential, building a culture of healthy risk-taking, and the often-overlooked 95/5 rule. Udi also explains how to create memorable campaigns that resonate with both a core audience and the wider market, ultimately transforming buyers into loyal fans.

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more