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Udi Ledergor

Chief Evangelist at Gong and former CMO. Helped turn Gong into one of B2B’s most iconic brands.

Top 5 podcasts with Udi Ledergor

Ranked by the Snipd community
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34 snips
Apr 14, 2025 • 57min

B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

Udi Ledergor, the Chief Evangelist at Gong, is a marketing mastermind who turned Gong into a powerhouse brand. In this engaging discussion, he reveals how courage in B2B marketing can ignite creativity and drive success. Udi shares practical lessons from scaling Gong to over $100 million in revenue, insights from his book 'Courageous Marketing,' and why a clear brand personality is essential. He also highlights the significance of innovative campaigns, like Times Square billboards, and how to measure brand impact effectively.
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11 snips
Apr 15, 2025 • 57min

GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Udi Ledergor, former CMO of Gong and author of 'Courageous Marketing,' discusses the art of human-centric brand building. He dives into why traditional B2B marketing often fails and emphasizes the importance of bold strategies over playing it safe. He shares insights on hiring for potential, building a culture of healthy risk-taking, and the often-overlooked 95/5 rule. Udi also explains how to create memorable campaigns that resonate with both a core audience and the wider market, ultimately transforming buyers into loyal fans.
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8 snips
Sep 6, 2022 • 56min

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups

Dave is joined by Gong CMO Udi Ledergor. He's a five-time Marketing leader at B2B start-ups and is currently the CMO at Gong, the Revenue Intelligence category leader helping go-to-market teams close more deals and accelerate growth by capturing, understanding and acting on their most important asset – customer interactions. This conversation first appeared on Dave's B2B Marketing Leaders podcast (which is now Exit Five) in 2020.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Demandwell: https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
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Aug 7, 2025 • 51min

Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.

Udi Ledergor, former CMO at Gong and now Chief Evangelist, shaped Gong into a SaaS powerhouse and authored 'Courageous Marketing.' He dives into why bold marketing trumps traditional best practices, emphasizing that being different is crucial for standing out. He stresses the importance of 'story-audience fit' over mere storytelling skills and shares insights on leveraging AI while maintaining a courageous approach. Udi also highlights that simple marketing metrics often yield clearer insights than complex ones, empowering marketers to take risks.
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Feb 26, 2024 • 17min

Why revenue forecasting should go beyond your CRM

Explore the impact of conversation intelligence on revenue forecasting, identifying hidden purchase signals. Understand the limitations of CRM data and the benefits of AI insights in deal progress assessment. Learn how diverse data signals can enhance win rates and revenue forecasting accuracy.

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