The GTM Podcast
GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
Apr 15, 2025
Udi Ledergor, former CMO of Gong and author of 'Courageous Marketing,' discusses the art of human-centric brand building. He dives into why traditional B2B marketing often fails and emphasizes the importance of bold strategies over playing it safe. He shares insights on hiring for potential, building a culture of healthy risk-taking, and the often-overlooked 95/5 rule. Udi also explains how to create memorable campaigns that resonate with both a core audience and the wider market, ultimately transforming buyers into loyal fans.
56:47
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Quick takeaways
- Successful B2B marketing requires prioritizing product-market fit before launching campaigns to ensure alignment with user needs.
- Brands need to differentiate by embracing unique, bold marketing strategies rather than settling for conventional best practices to stand out.
Deep dives
Importance of Product Focus
Building a great product that resonates with users is paramount in the startup world. Marketing and other aspects are secondary to ensuring that the product meets actual user needs and expectations. Many startups fail because they rush marketing efforts without first establishing a solid product-market fit, resulting in an inability to articulate their value proposition. When founders prioritize product development and customer feedback, they create a foundation that marketers can leverage to drive successful campaigns.
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