Mark Huber

In a vibrant conversation, Mark Huber, VP of Marketing at UserEvidence, dives into the essence of bold B2B marketing. He argues for risky, community-driven approaches and explains why the influence pipeline might be overrated. Mark shares insights on the most effective content formats for LinkedIn, emphasizing more authentic, less produced visuals. He advocates for marketers to throw away traditional playbooks and focus on building personal brands through genuine connections and creative strategies. This episode is a refreshing take on changing marketing dynamics.