
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

Sep 12, 2024 • 43min
298. Rich Diviney — The Fundamental Traits Navy SEALs Use to Excel
In this episode of The Game Changing Attorney Podcast, former Navy SEAL Commander Rich Diviney strips away the fluff and dives into the raw science behind what makes or breaks human performance. It's not about skills — those can be taught — but about the deep-rooted attributes that drive behavior in the heat of battle. From mastering fear to summoning courage, this conversation is not for the faint-hearted. It's for those who understand that thriving under pressure is the only way to survive.In this episode, you’ll learn:
The undeniable impact natural attributes have on pushing you to elite performance
How to rewire your brain and shape your destiny through neuroplasticity
Why embracing fear is your only shot at unlocking real courage
This conversation isn’t about motivation. It’s about transformation. Brace yourself for a mindset overhaul that will force you to confront the truth about who you are and what you’re capable of becoming.----Show Notes:00:00 – Introduction to Leadership and Attributes02:20 – Rich Diviney’s Journey as a Navy SEAL06:23 – Understanding Attributes vs. Skills10:01 – Categories of Attributes14:27 – Developing Attributes in Leadership22:55 – Overcoming Fear Through Repetition23:54 – Understanding Fear: Anxiety and Uncertainty26:55 – Peak vs. Optimal Performance29:13 – The Role of Narcissism in Success31:01 – Attributes and Their Impact on Performance36:44 – Applying Attribute Insights in Real Life40:08 – Conclusion and Final Thoughts----Links & Resources
David Goggins
Jocko Willink
Navy SEAL
Jeep
Ferrari
Dr, Andrew Huberman
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#141 David Goggins – Unshackle Your Mind and Win the War Within
#156 Chris Voss – FBI Negotiation Tactics for Business and Life
#194 AMMA – The Harsh Truth About Entrepreneurial Success

Sep 10, 2024 • 40min
297. Kenneth R. Feinberg — Behind the 9/11 Compensation Fund: Navigating Tragedy & Complex Mediation [Encore Edition]
Kenneth R. Feinberg is a renowned alternative mediation and dispute resolution attorney, best recognized for his pivotal role as Special Master of the 9/11 Victim Compensation Fund. His work, however, spans a wide range of other major settlements, including overseeing compensation efforts for the Agent Orange case, the BP Deepwater Horizon spill, and the Boston Marathon bombing — managing the distribution of billions to victims and their families.In this timely encore edition episode of The Game Changing Attorney Podcast, Michael Mogill and Ken discuss:
The deeply subjective nature of assigning monetary value to human life
The often underappreciated influence individuals truly possess
Key takeaways from the groundbreaking initiative to compensate 9/11 victims
----Show Notes:00:00 – Introduction to Ken Feinberg and the 9/11 Victims Compensation Fund02:52 – Ken Feinberg's Journey to Becoming a Lawyer04:12 – The Challenges and Emotional Toll of the 9/11 Fund07:21 – Pro Bono Work and Financial Sacrifices08:44 – Calculating Compensation and Legal Complexities13:32 – The Emotional Impact and Mistakes Made25:58 – Lessons Learned and Future Outlook29:35 – Ken Feinberg's Personal Reflections and Advice36:26 – Conclusion and Final Thoughts----Links & Resources
Watch Worth on Netflix
What is Life Worth? by Kenneth R. Feinberg
Agent Orange Settlement Fund
Deepwater Horizon Settlement
Boston Marathon Settlements
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#33 Robert Bilott – Poisoned Water, Corporate Greed: The 20-Year Battle Against DuPont
#107 Randi McGinn – Authenticity is the Advantage
#268 AMMA – Resilience in the Face of Uncertainty

Sep 5, 2024 • 49min
296. Creating a Competitive Edge: Lessons in Legal Leadership
Are you struggling to grow your law firm despite putting in endless hours and relentless effort? Michael Mogill, founder and CEO of Crisp, has a game plan that's going to change the way you think about law firm management and growth. On this episode of The Game Changing Attorney Podcast, we’re re-airing Michael’s conversation with leading legal heavyweights Bob Simon and Mauro Fiore on the Bourbon of Proof Podcast.After tuning in, you’ll know:
The importance of prioritizing your health and well-being to lead effectively
How to build a strong team of solutions-focused individuals
How to stay ahead of industry trends to remain competitive in saturated markets
----Show Notes:00:00 Introduction02:48 Michael’s Journey and Crisp Headquarters03:55 Workshops and LASIK Surgery Anecdote05:49 Health, Wellness, and Non-Alcoholic Spirits08:31 The Evolution of Crisp and Legal Marketing16:34 The Importance of Health and Longevity22:01 Meeting Alex Shunnarah and the Role of Luck23:48 Catering to the Driven and Ambitious23:58 Revolutionizing Legal Conferences24:26 The Importance of People and Culture25:45 Evaluating Talent Beyond Resumes28:45 Balancing Work and Family Life36:33 The Future of Law Firms46:11 Closing Thoughts and Bourbon Tasting----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#122 Bob Simon – The Superpower of Authenticity
#214 Hiring High Performers
#173 AMMA – Healthy Habits & High Performance

Sep 3, 2024 • 24min
295. AMMA — From Crisis to Comeback: Strategies for Resilient Leadership
In this episode of the Game Changing Attorney Podcast, Crisp Founder & CEO Michael Mogill shares his insights on turning setbacks into valuable lessons, demonstrating leadership through actions, and maintaining personal well-being amidst crisis. Michael also answers questions about sustaining team morale during tough times, diversifying client dependency, and avoiding burnout as a leader. Featuring personal anecdotes and crucial lessons from his successful entrepreneurial journey, this episode is packed with actionable advice to help law firm leaders thrive in adversity.----Show Notes:00:00 – Introduction: Finding Lessons in Setbacks02:16 – Gratitude and Perspective in Challenging Times03:40 – Leading Through Crisis: Real-Life Examples04:23 – Question 1: Turning Setbacks into Learning Experiences13:18 – Question 2: Boosting Team Morale through Leading by Example18:02 – Question 3: Navigating Adversity with Planning and Vision21:50 – Managing Personal Stress and Pressure as a Leader----Links & Resources
Netflix
Crisp Game Changers Summit
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#171 Adam Alter – The Anatomy of a Breakthrough
#168 Ryan Holiday – The Obstacle Is the Way
#210 AMMA – Failure Isn’t Final

Aug 29, 2024 • 35min
294. The Blueprint to Law Firm Expansion
What if your law firm could shatter its growth ceilings and dominate your market?Michael Mogill knows the secrets.In this electrifying episode of The Game Changing Attorney Podcast, we’re flipping the script and re-airing Michael’s conversation with Seth Price and Jay Ruane on The Law Firm Blueprint.This trifecta of legal leaders reveal the critical steps to uncovering your firm's blind spots, the ruthless discipline needed to avoid the pitfalls of mediocrity, and the bulletproof strategies to scale from a solo practice to a multi-million dollar empire.Tune in now to learn:
The secrets to driving sustainable growth in your law firm
How to leverage digital marketing to stay ahead of your competition
How to transform client experiences to attract and retain high-value cases
----Show Notes:00:00 – Introduction03:00 – The Role of Coaching in Law Firms04:38 – Challenges at Different Revenue Stages08:58 – The Importance of Standards and Avoiding Complacency11:13 – Balancing Mindset and Action in Coaching16:44 – Early Steps for New Law Firms18:44 – Blueprint for Success: Planning Your Law Firm's Growth19:14 – Avoiding Common Pitfalls in Marketing and Operations20:11 – The Importance of Consistency and Fundamentals21:42 – Balancing New Ideas with Existing Plans25:38 – The Role of Coaches and Accountability28:08 – Exciting Announcements for The Game Changers Summit32:23 – Final Thoughts and Farewell----Links & Resources
Crisp Game Changers Summit
Jay Ruane
Seth Price
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#134 Legal Leaders LIVE at The Game Changers Summit
#247 John Morgan – Fortune Favors the Bold
#261 AMMA – The X Factor of Legal Market Domination

Aug 27, 2024 • 56min
293. Elite Athletes — The Mental Edge: How Champions Overcome The Impossible [Encore Edition]
Join elite athletes George Foreman III, Mark Beaumont, and Mat Fraser as they dive into the mental fortitude needed to excel in sports and life. Foreman shares insights from his undefeated boxing career on resilience and strategy. Beaumont recounts his astounding 18,000-mile cycling journey, emphasizing self-awareness and independence. Fraser reflects on his transition from weightlifting to CrossFit, showcasing the emotional challenges faced and strategies developed for success. Discover how these champions cultivate the mental edge to overcome their limits.

Aug 22, 2024 • 22min
292. AMMA — A Leader’s Battle Against Complacency
If you’re a leader, you will inevitably deal with people.If you deal with people, you will inevitably deal with the drama, baggage, and frustrating challenges that come with human behavior.But if you’re committed to the growth and success of your organization, you will need to develop swift strategies to address complacency and other sources of toxicity on your team.In this episode of The Game Changing Attorney Podcast, Michael Mogill has got you covered.Don’t miss this no-nonsense, real-world conversation around:
The real reasons that toxic cultures exist
Why you endorse what you tolerate from your team
How to know when it's time to part ways with disengaged employees
----Show Notes:00:00 – Introduction01:46 – The Importance of a Productive Week04:25 – Welcome to AMMA: Ask Michael Mogill Anything05:53 – Addressing Entitlement in Leadership09:46 – Handling Disregard for Directives13:38 – Dealing with Senior Lawyers Slacking Off19:33 – Conclusion: Final Thoughts and Farewell----Links & Resources
Bad Boys (TV show)
ChatGPT
Reddit
John Morgan
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#7 Cy Wakeman – Ditch the Drama & Create a Culture of Excellence
#166 John Maxwell – Leadership Is a Verb, Not a Noun
#263 AMMA – Raise Your Leadership Standards

Aug 20, 2024 • 1h 2min
291. Tim Grover— The Dark Side of Achievement [Encore Edition]
Tim Grover, legendary performance coach for icons like Michael Jordan and Kobe Bryant, dives deep into the unvarnished truths of achievement. He discusses what truly separates competitors from genuine winners, emphasizing the sacrifices needed for success. Grover tackles the intensity of pressure, the fear of success, and the cost of greatness, advocating for resilience and accountability. He also explores the complexity of selfishness in winning, promoting the idea that true champions elevate their teams while embracing their individuality in the relentless pursuit of excellence.

Aug 15, 2024 • 23min
290. AMMA — The Realities of Starting a Law Firm
Are you ready to face the brutal realities of starting a law firm?In this no-holds-barred episode of The Game Changing Attorney Podcast, Michael Mogill delivers the unfiltered truth about what it really takes to build a successful law firm from the ground up. If you're struggling to balance your work and personal life, questioning the value of business coaching, or unsure how to work on your business rather than just in it, this episode will be a wake-up call.Michael leaves no room for excuses as he tackles the tough questions:
Can you truly achieve work-life balance when starting a firm?
How do you differentiate between working on your business versus in it?
Is investing in a business coach worth it, and how do you choose the right one?
Tune in for a dose of tough love, practical advice, and the blueprint to transform your law firm from a struggling startup to a market leader. If you're not ready to go all-in, this episode might just save you years of pain. But if you are, prepare to have your mindset shifted and your approach to business revolutionized. ----Show Notes:00:00 – Introduction01:41 – Exciting Personal News and Business Tips03:37 – AMMA: Answering Your Questions04:03 – Balancing Working On vs. In Your Business08:19 – The Value of Business Coaching16:12 – Balancing Work and Personal Life20:56 – Conclusion and Final Thoughts----Links & Resources
Slack
Microsoft Teams
Tom Brady
Crisp Coach
----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
#113 Kevin O’Leary – The Entrepreneurial Journey: Inside the Mind of Mr. Wonderful
#158 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success
#243 AMMA – Success Without Safety Nets: The Entrepreneurial Journey

Aug 13, 2024 • 43min
289. John Morgan — Grow or Die: The Mindset of a Champion [Encore Edition]
In this engaging conversation, John Morgan, CEO of America’s largest injury firm, shares his remarkable journey from humble beginnings to building a billion-dollar empire. He discusses the vital mindset of relentless ambition, emphasizing that hard work outshines intellect. Morgan also explores the metaphor of lions versus sloths to illustrate drive in business, the significance of adapting during challenging times, and his commitment to giving back to the community. His insights on family dynamics and risk-taking further illuminate the path to success.
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