The Game Changing Attorney Podcast with Michael Mogill

What does it take to rise above the noise and become the firm that lands the game changing cases in an industry drowning in competition?In this episode of The Game Changing Attorney Podcast, Michael Mogill explores the dynamic intersection of marketing and legal expertise, uncovering the strategies that law firm leaders need to thrive in a rapidly evolving world. As technological advancements continue to reshape how we operate, understanding the balance between innovation and traditional practices becomes crucial.Here’s what you’ll learn: How to capture the attention of potential clients through innovative marketing techniques that make your law firm stand out in a content-saturated market The importance of merging marketing prowess with legal expertise to ensure your skills are recognized and you're securing the best cases How to evaluate and optimize your online advertising strategies and intake processes to maximize conversions for sustainable and scalable growth Discover what it takes to not just survive, but dominate in your space. Push past limits, break through barriers, and lead your firm into a future filled with massive growth and opportunity. Whether you're an industry titan or an up-and-comer hungry to make your mark, this is where you get the tools, mindset, and strategies to turn vision into reality.----00:00 – Introduction03:11 – Why Best Known Beats Best: The Visibility Advantage07:26 – Cutting Through the Noise: Standing Out in a Saturated Market12:42 – The Role of Content: Engagement vs. Vanity Metrics16:30 – Expertise vs. Attention: What Actually Drives Authority20:45 – Social Media Strategies: How to Make Your Firm Impossible to Ignore24:52 – Why More Budget Isn’t Always the Answer29:14 – Measuring What Matters: Tracking Impact, Not Just Spend33:29 – Final Thoughts and Takeaways----Links & Resources:Tesla PowerwallsStarlinkCall of DutyDavid GogginsJoe Rogan----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding 215. Flo Rida — Industry Innovation, Commitment to Your Craft, and Hit-Making 333. AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

Can the path to becoming a game-changing law firm be forged through tenacity and innovation in the face of adversity?In this episode of The Game Changing Attorney Podcast, Michael Mogill welcomes James Amaro, Founder of the Amaro Law Firm and renowned trial attorney, to explore the journey from starting a practice to becoming a respected leader in the legal industry. James shares his experiences and insights on overcoming adversity, transforming a vision into reality, and fostering a culture of continuous growth and accountability.Here’s what you’ll learn: That navigating significant setbacks and treating each challenge as an opportunity are vital for growth and recovery in law firm management How implementing KPIs and SOPs can dramatically enhance a firm’s culture and profitability by emphasizing accountability and structured performance Why adapting new strategies, such as leveraging AI and focus groups, is essential for maintaining competitiveness and achieving excellence in legal practice From weathering the toughest storms to leveraging innovation in trial preparation, James Amaro exemplifies the power of perseverance and strategic evolution. Join us as we unpack these invaluable lessons to inspire your firm’s path to success.----00:00 – Introduction02:12 – Building a Law Firm from the Ground Up06:45 – The Reality of Starting Over: Lessons from Setbacks12:30 – Scaling from Solo to a Nationally Recognized Practice17:22 – The Power of Mindset: How Resilience Defines Success22:14 – Transforming a Law Practice into a Thriving Business27:39 – Leadership, Accountability, and Building a High-Performance Culture34:15 – The Role of Core Values and KPIs in Sustaining Growth39:50 – Final Thoughts and Takeaways----Links & Resources:Amaro FirmHurricane IkeBP oil spillPelotonBiggie SmallsTierra Del Fuego----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 264. Bill Perkins — Die with Zero: Getting All You Can from Your Money and Your Life 334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth 304. AMMA — Creating a Culture of Success

How can law firms ride the wave of AI innovation to transform their practice, outpace competitors, and deliver unparalleled legal services?In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the rapidly evolving world of AI and its profound implications for the legal sector. As the legal industry stands on the brink of a technological revolution, understanding and integrating AI can position law firms at the forefront of innovation.Here’s what you’ll learn: How AI innovation is accelerating at an unprecedented pace, with tech giants competing to push boundaries and approach artificial general intelligence Why experimenting with AI tools like ChatGPT and DeepSeek is crucial for discovering new opportunities and gaining competitive advantages The balance between leveraging AI for efficiency in transactional tasks and maintaining the human touch in areas like relationship building and strategic decision-making By embracing AI, law firms can enhance their efficiency, broaden their service capabilities, and focus on high-value strategic work that only humans can do best. This episode is your guide to understanding how AI can be integrated into your practice, creating a seamless blend of technology and human expertise to drive your firm’s success into the future. Join us to explore how you can leverage AI to redefine your legal practice and ensure your firm remains a formidable competitor in an ever-evolving landscape.----Show Notes:00:00 – Introduction03:11 – The Rapid Evolution of AI and Its Competitive Landscape07:45 – Cutting Through the Noise: Identifying AI Tools That Matter12:32 – Experimentation and Curiosity: The Key to AI Adoption17:09 – AI vs. Human-Driven Work: Finding the Right Balance22:47 – The Future of Law Firms: Efficiency, Automation, and Strategic Work28:15 – How AI is Reshaping Legal Services and Client Expectations32:50 – The Truth About AI Replacing Lawyers: What’s Actually Changing38:10 – Final Thoughts and Takeaways----Links & Resources:ChatGPTDeep SeekElon MuskGrok ThreeAnthropicGeminiSatya NadellaTesla----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 321. Kyle Bachus — Harnessing Technology for Legal Success [Encore Edition] 289. John Morgan — Grow or Die: The Mindset of a Champion [Encore Edition] 194. AMMA — The Harsh Truth About Entrepreneurial Success

Is the key to your law firm’s sustained growth found in the power of strategic marketing and an unwavering commitment to client service?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Scott Monge, Founder and CEO of Monge & Associates, to unpack the strategies behind building a thriving law firm through bold marketing investments and a relentless focus on client experience. Scott shares his insights on taking calculated risks, fostering a client-centered culture, and continuously innovating to stand out in a crowded legal market.Here’s what you’ll learn: Strategic marketing and branding, including bold advertising investments, are pivotal for firm growth and maintaining a competitive edge Focusing on exceptional client service through personalized experiences and gratitude initiatives helps create strong, positive client rapport and differentiates the firm in the market Embracing risks and learning from failures are essential for success, highlighting the importance of perseverance and constant innovation for personal and professional growth Scott Monge’s journey is a testament to the impact of resilience, strategic branding, and delivering an unparalleled level of service. Tune in to discover how these principles can redefine success and position your firm for long-term industry dominance.----Show Notes: 00:00 – Introduction03:14 – The Mindset Shift That Took Scott Monge to the Next Level07:29 – Scaling a Law Firm: Lessons in Growth and Leadership12:45 – The Importance of Culture and Team Buy-In16:38 – Marketing Strategies That Drive Real Results21:12 – Handling Challenges: How to Adapt and Overcome26:05 – Building Systems That Sustain Long-Term Success30:42 – The Role of Client Experience in Business Growth35:18 – Final Thoughts and Takeaways----Links & Resources:Thomas EdisonJim CollinsRichard BransonKen Hardison----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 296. Creating a Competitive Edge: Lessons in Legal Leadership 262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition] 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

Could the secret to your law firm's breakthrough success be hidden in the art of prioritizing challenges and effectively leveraging resources?In this episode of The Game Changing Attorney Podcast, Michael Mogill opens the dialogue on the relentless journey of leading a law firm and the mindset shifts necessary for success. Get ready to challenge your current practices and discover why sometimes, it takes stepping back and reassessing your approach to break through to the next level.Here's what you'll learn: Strategies for problem-solving that can turn challenges into opportunities for innovation and resilience The importance of taking action despite fear, making bold moves to avoid stagnation and ensure progress in your firm How to leverage resources like automation, delegation, and technology to maximize growth  By adopting a mindset focused on continuous problem-solving and bold action, law firms can not only overcome their current limitations but also set the stage for dynamic growth. Embrace these principles to foster innovation, enhance productivity, and establish your firm as a powerhouse of efficiency and forward-thinking leadership.----Show Notes: 00:00 – Introduction04:23 – Why Growth Means Constant Problem-Solving06:40 – Prioritizing Problems to Unlock Growth09:19 – The Real Reason You’re Afraid to Make Bold Moves12:24 – Taking Action Before You Feel Ready13:25 – Why Hard Work Alone Won’t Scale Your Firm16:34 – Leveraging People and Technology to Break Through18:40 – Shifting from Time Economy to Results Economy21:05 – Final Thoughts and Takeaways----Links & Resources:ChatGPTClaudeGemini----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 323. James Lawrence — The Power of One More: A Journey of Grit and Determination 259. David Craig — How to Build a Law Firm That Stands the Test of Time 246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers

What if the key to unlocking your law firm’s full potential wasn’t in the resumes you review but in understanding how your team is instinctively wired to take action?In this episode of The Game Changing Attorney Podcast, Michael Mogill is joined by David Kolbe, CEO of Kolbe Corp and a thought leader in conative assessments. David shares his journey from the legal field to becoming an influential figure in helping organizations understand and harness instinctive strengths through the Kolbe assessment. The discussion dives into his insights on team dynamics, revealing the potential of both professional success and personal satisfaction by understanding one's inherent strengths.Here's what you'll learn: How understanding conative strengths through the Kolbe assessment can lead to increased productivity and job satisfaction Why aligning team roles with natural inclinations reduces burnout and enhances overall firm efficiency and growth How leveraging Kolbe insights can improve both professional relationships and personal dynamics, leading to more harmonious and effective interactions This episode holds the game plan for building a cohesive, motivated, and insanely effective team — the kind of team that doesn’t just help you grow, but helps you dominate your market.Want to learn more about Kolbe? Email coach@crisp.co to learn more!----Show Notes: 00:00 – Introduction02:26 – David Kolbe’s Journey from Lawyer to CEO04:52 – Understanding Kolbe and the Three Parts of the Mind09:56 – Are Your Strengths Innate or Learned?12:48 – How Kolbe Transforms Hiring and Team Building18:14 – Using Kolbe to Strengthen Personal Relationships25:03 – Avoiding Burnout by Aligning Work with Your Strengths31:33 – Leveraging Kolbe to Drive Firm Growth46:22 – Final Thoughts and What It Means to Be a Game Changer----Links & Resources:KolbeMyers-Briggs (MBTI)DiSCPredictive IndexLSATSATEOSFlorencеMykonosAIChatGPT----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 328. Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership 251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success 279. AMMA — Building Trust Through Authentic Leadership

How can law firm leaders effectively navigate hiring, talent retention, and leadership empowerment to drive firm success?In this episode of The Game Changing Attorney Podcast, Michael Mogill discusses recurring challenges and opportunities in building a high-performing law firm team. Drawing from personal anecdotes and extensive experiences managing a successful business, he delves into the nuances of refining hiring processes, strategically competing with larger firms, and fostering a culture that empowers team members to solve complex problems independently.Here's what you'll learn: Why refining the hiring process can ensure the right talent aligns with firm needs How smaller law firms can compete for top talent by emphasizing growth opportunities and unique roles Why empowering teams to solve problems independently fosters a culture of autonomy and scalability For law firm leaders, embracing these strategies isn't just about growing their teams; it's about setting the foundation for sustainable success and creating an environment conducive to innovation and execution.----Show Notes: 00:00 – Introduction03:11 – Why Most Law Firms Keep Hiring the Wrong People06:29 – The Danger of Hiring Based on Interviews Alone09:34 – Execution vs. Strategy: What Your Firm Actually Needs13:13 – How to Compete for Top Talent Without the Biggest Budget16:54 – The Hidden Advantage of Smaller Firms in Hiring18:04 – Why Having More Employees Doesn’t Mean Less Work for You20:57 – The Importance of Problem-Solving in a Growing Firm23:57 – Final Thoughts and Takeaways----Links & Resources:AtlantaSaaS (Software as a Service)MacBookNVIDIAYouTubeSpotifyApple PodcastsTesla----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: 286. AMMA — Innovate, Don't Imitate: Handling Competitors, Critics, and Copycats 301. Michael Cowen — Investing in Legal Excellence: Training, Tools, and Team Building 262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

How can attorneys integrate leadership, strategy, and branding to build a thriving firm?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.Here's what you'll learn: How transformative life experiences can shape your practice and lead you to a fulfilling legal career The importance of building a firm culture that is both collaborative and capable of handling serious, complex cases Why strategic brand building and community engagement are crucial for long-term success in the legal industry Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.----Show Notes: 00:00 – Introduction02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney05:55 – The Power of Listening in the Courtroom07:35 – Finding Purpose in Medical Malpractice Cases09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader12:46 – Branding a Law Firm: Standing Out in a Competitive Market17:45 – Community Involvement and Brand Recall Strategies25:50 – The Difference Between Brand Recall and Credibility31:52 – Transitioning a Law Firm’s Leadership and Legacy42:56 – What It Means to Be a Game-Changing Attorney----Links & Resources:The Abbey TheatreArthur M. ElkDavid J. ElkCincinnati RedsColumbus Blue JacketsCleveland BrownsUSODr. Kirk WakefieldSiriJohn P. O’Neil----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: Episode 174 — Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life Episode 137 — Camille Vasquez — Authenticity is the Advantage Episode 119 — Jo-Ná Williams — The Entrepreneurial Attorney: Achieving Freedom by Serving Others

Navigating your law firm's growth journey becomes feasible when equipped with insights drawn from real-world experiences.In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the realities of scaling a law firm across various stages of growth. He unpacks the challenges and triumphs encountered on the path from six to nine figures, offering a roadmap for legal entrepreneurs determined to propel their firms to new heights.Here’s what you’ll learn: Why delegating tasks that aren’t within your expertise can create the capacity needed to break through the early growth stages The importance of implementing repeatable systems and processes that ensure quality in service delivery Why evolving your leadership skills and nurturing a strong company culture are essential components for expansion With these insights, law firm owners can elevate their practices beyond just case management, building a legacy marked by innovation, empowerment, and continued advancement in the legal field. This isn't just about managing your practice – it's about redefining your potential and igniting your firm’s growth trajectory.----Show Notes: 00:00 – Introduction02:16 – The Reality of Law Firm Growth: Why It’s Harder Than You Think05:51 – The Truth About Scaling: No Silver Bullet, Only Systems09:21 – Breaking Through Six Figures: Grit, Capacity, and Delegation14:55 – The Seven-Figure Struggle: Leadership, Hiring, and Culture19:34 – The Pain of Scaling: Outgrowing Systems and Processes24:38 – The Path to Eight Figures and Beyond: Leadership Overhaul27:06 – The Road to Nine Figures: Rebuilding, Risk, and Relentless Growth30:17 – Final Thoughts and Takeaways----Links & Resources:AtlantaGame Changers SummitS&P 500----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: Episode 261 — AMMA — The X Factor of Legal Market Domination Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality Episode 333 — AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

What if understanding your body could be the key to unlocking peak performance in the high-pressure world of leadership?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Will Ahmed, CEO and Founder of WHOOP, the cutting-edge fitness tracker designed to optimize human performance through detailed health metrics. Together, they explore the critical data that can transform how law firm owners manage stress, enhance recovery, and maintain high output.Here’s what you’ll learn: How data-driven insights can help law firm owners understand the physiological impacts of stress and recovery on leadership performance The ways in which personalized health metrics can foster a culture of resilience and sustained high achievement within your practice Techniques for transforming traditional work environments by using WHOOP to create a feedback loop, enhancing both employee well-being and organizational effectiveness By integrating WHOOP’s data-driven approach, law firm leaders can foster a proactive work culture, anticipate challenges with agility, and build a legacy defined by resilience and excellence. It’s not just about managing cases — it’s about empowering yourself and your team with the tools to thrive in the demanding legal landscape.----Show Notes: 00:00 – Introduction02:16 – Unlocking Human Performance Through Data05:42 – The Early Challenges of Building WHOOP09:27 – Understanding Heart Rate Variability and Recovery14:10 – How Entrepreneurs Can Optimize Their Performance20:47 – Sleep, Stress, and the Science of Recovery27:02 – How WHOOP Innovated Rapidly During the COVID-19 Pandemic36:48 – The Future of Wearable Technology and Human Optimization44:32 – What It Means to Be a Game Changer----Links & Resources:LeBron JamesMichael PhelpsHeart rate variabilityNike FuelbandJawboneFitbitREM sleepBlue light glassesPGA TourNick WatneyJustin ThomasRespiratory Rate & COVID-19 WHOOP StudyMichael Jordan Flu Game----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like: Episode 186 — Eric Thomas — The Secret to Success Episode 171 — Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most Episode 263 — AMMA — What Growth Demands of Leaders