The Game Changing Attorney Podcast with Michael Mogill 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana
Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.
In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.
Here’s what you’ll learn:
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Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI
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How to build a values-driven culture that attracts the right people and clients
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What it takes to stay resilient when the stakes are high and the outcomes are uncertain
Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most.
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Show Notes:
00:00 – Introduction: How Eric and Roopal built Chaffin Luhana
01:40 – Defining “doing good by doing right” and what it looks like in action
05:00 – Why authenticity is rare — and essential — in legal marketing
06:15 – The most important KPI: Client gratitude
08:15 – How values shape hiring, culture, and internal growth
12:15 – Implementing structure: Traction, processes, and leadership clarity
15:00 – Lessons from loss: Staying true to your principles when it’s hard
18:20 – Navigating emotional investment and long litigation cycles
21:30 – Driving systemic change through impact litigation
25:45 – Final thoughts: Being a game changer through innovation and heart
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Links & Resources:
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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