
The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Latest episodes

Jul 3, 2025 • 17min
377. AMMA — Market Chaos: How to Not Just Survive, But Thrive
What if the greatest threat to your law firm isn’t change — but your refusal to adapt?
In this episode of The Game Changing Attorney Podcast, Michael Mogill confronts the fear, uncertainty, and opportunity facing firm owners in a rapidly shifting legal landscape. From private equity to AI disruption to non-lawyer ownership, this conversation goes beyond survival mode — and into the mindset, systems, and leadership required to thrive when the rules change.
Here’s what you’ll learn:
Why the value of your firm is inversely proportional to how much it depends on you
How to leverage AI behind the scenes, without compromising your brand
What it takes to lead with vision and resilience when the future feels uncertain
In chaotic times, the most resourceful leaders rise — will you be one of them?
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Show Notes:
00:00 — Introduction
03:59 — The threat (and opportunity) of non-lawyer ownership: What it means for your firm’s value
05:00 — Why your law firm’s worth drops the more it depends on you
06:36 — What makes a firm truly valuable — and how to build it
08:06 — Should you market your use of AI? Here’s what actually matters
09:31 — The back-end power of AI: Make your firm more efficient, not cheaper
10:52 — Feeling defeated? Here’s why giving up isn’t the answer
13:18 — Resourcefulness > resources: Who really wins in uncertain markets
15:25 — The mindset shift every firm owner needs right now
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Links & Resources:
LSA (Local Services Ads)Google Ads
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
Episode 291 — Tim Grover — The Dark Side of Achievement
Episode 229 — David Goggins — Never Finished: Unshackle Your Mind and Win the War Within
Episode 258 — AMMA — The Power of No: Setting Boundaries for Focused Growth

Jul 1, 2025 • 25min
376. Best of AMMA — Brand-Building Secrets Your Competitors Will Hate You For
What does it really take to stand out in a crowded legal market?
In this special mashup edition of The Game Changing Attorney Podcast, we’re diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases.
You’ll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known.
Here’s what you’ll learn:
Why being the best won’t matter if no one knows who you are
How to build trust and authority through consistent, niche content
What it really takes to turn your expertise into high-value cases
Whether you’re just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don’t know you exist, your expertise can’t help anyone.
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Show Notes:
0:00 — Introduction
2:46 — How top law firms consistently attract high-value cases
5:43 — Why niching down gives you an unfair advantage
7:17 — What it takes to become known for your client experience
11:25 — Does real expertise still matter in the age of influencers?
14:41 — The mindset shift every great legal marketer must make
17:39 — When competitors copy you: how to stay ahead by innovating
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Links & Resources:
David Goggins
Can’t Hurt Me by David Goggins
Andrew Huberman
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities
287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation
308. AMMA — Overcoming Doubt: Turning Fear into Fuel

Jun 26, 2025 • 23min
375. AMMA — Stop Being The Bottleneck: Lead Your Firm Without Being Needed
You didn’t build a business just to stay stuck in it — so why are you still the one holding it back?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill challenge the belief that being essential to your business is a badge of honor. Instead, they reveal why the most effective law firm leaders are the ones who build systems, empower teams, and make themselves operationally unnecessary.
From learning how to keep a pulse without micromanaging to redefining your role as CEO, this episode is a tactical playbook for law firm owners who want to scale without staying stuck in the center of everything.
Here’s what you’ll learn:
Why stepping back from daily operations doesn’t mean losing control — and how to keep a real-time pulse without micromanaging.
How boredom can signal it’s time to raise your standards, redefine your role, or set a bigger vision for your firm.
What it takes to balance your core business with outside interests, without letting performance slip.
If you want your firm to grow beyond you, you’ve got to be willing to let go.
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Show Notes:
00:00 – Introduction
02:37 – The Robot Dog Experiment: A Lesson in Responsibility
07:02 – Are AI Relationships Really That Far Off?
08:42 – How Involved Should a Law Firm Owner Be?
11:49 – What to Do When You’ve Lost Passion for the Business You Built
17:21 – The Real Cost of Split Focus and Chasing Too Many Interests
21:53 – Final Thoughts: You Can Have It All, But Not All at Once
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Links & Resources:
AIbo robot dog by Sony
Gary Vaynerchuk
Tim Cook
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas
341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think
189. AMMA — How to Preserve Your Culture While Scaling Your Business

Jun 24, 2025 • 44min
374. You're Not Too Late: Joe Fried on Finding Purpose in Law [Encore Edition]
What if the biggest cases — and the biggest changes — come from choosing courage over comfort?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with nationally renowned trucking attorney Joe Fried, who shares how he transformed tragedy into purpose, built a hyper-specialized practice from scratch, and turned fear into fuel. From walking away from a thriving law practice overnight to redefining how truck accident cases are tried and taught, Joe opens up about what it means to truly bet on yourself — and why success without service is never enough.
Here’s what you’ll learn:
Why fear, not confidence, has been the driving force behind Joe’s success
How to find your niche, stand out, and lead with substance
What it takes to make your work a calling, not just a career
This is your invitation to play bigger, dig deeper, and leave the profession better than you found it.
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Show Notes:
02:27 – Introduction
04:21 – From Cop to Counselor: Joe Fried’s Origin Story
06:27 – Justice Isn’t Blind: Why the Courtroom Pulled Joe In
11:24 – The Mustang Fire Cases: Becoming a Reluctant Expert
12:42 – Starting Over: Why Joe Walked Away from a Thriving Practice
18:47 – The Phone Call That Changed Everything
21:32 – Building the Trucking Brand from the Ground Up
30:43 – Redefining Value: Why “Big Problems” Make Great Cases
42:37 – Teach, Give, Repeat: The Unexpected ROI of Mentorship
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Links & Resources:
Georgia Trial Lawyers Association
Fried Goldberg
Academy of Truck Accident Attorneys (ATAA)
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
311. Legal Leaders — The Blueprint for Legal Mastery: Build a Legacy, Dominate Your Niche
118. Litigating Legends: Lessons Learned from the Nation's Leading Trial Attorneys
134. Legal Leaders: Live from The Game Changers Summit

Jun 19, 2025 • 24min
373. AMMA — Your Firm's Biggest Threat: Too Many Good Ideas
What if your biggest leadership challenge isn’t deciding what to do, but when to do it?
In this episode of The Game Changing Attorney Podcast, Michael Mogill shares personal stories and answers listener questions about tough decisions, team feedback, and betting big on your vision. From a solo weekend with his kids to making high-stakes calls at work, Michael pulls back the curtain on how he thinks through pressure, risk, and long-term impact.
Here’s what you’ll learn:
Why speed and decisiveness are only advantages when paired with execution
How to weigh input from others — and still make the final call yourself
What it takes to scale sustainably without losing your mind
You make the decision. Don’t let someone else make it for you.
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Show Notes:
01:58 – Michael’s Core Memory Weekend with the Kids
06:24 – The CEO’s Dilemma: No Clear Right Answers
06:55 – Why Focus Beats Multiple Revenue Streams
10:53 – The Risk of Moving Too Fast — and Too Big
13:04 – Behind the Scenes of Crisp’s Busiest Year
14:18 – Why Execution Matters More Than Ideas
17:16 – Acquisition Anxiety: Growth vs. Culture Clash
21:03 – You Make the Decision — Not Your Team
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Links & Resources:
Die With Zero by Bill Perkins
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
349. AMMA. The Leadership Shift: Building a Firm That Doesn’t Depend on You
339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm
258. AMMA — The Power of No: Setting Boundaries for Focused Growth

Jun 17, 2025 • 30min
372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana
Building a values-driven law firm isn’t just the right thing to do — it’s also a winning strategy.
In this episode of The Game Changing Attorney Podcast, host Michael Mogill sits down with Eric Chaffin and Roopal Luhana of Chaffin Luhana to explore how they built one of the most respected firms in the country by leading with integrity, empathy, and purpose. Guided by the principle of “doing good by doing right,” they share how a deep commitment to clients and core values has fueled meaningful growth, sparked innovation, and shaped a standout culture in the legal industry.
Here’s what you’ll learn:
Why doing the right thing, even when it’s hard, delivers the greatest long-term ROI
How to build a values-driven culture that attracts the right people and clients
What it takes to stay resilient when the stakes are high and the outcomes are uncertain
Don’t miss this conversation if you want to build a firm that wins with purpose, scales with heart, and never loses sight of what matters most.
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Show Notes:
00:00 – Introduction: How Eric and Roopal built Chaffin Luhana
01:40 – Defining “doing good by doing right” and what it looks like in action
05:00 – Why authenticity is rare — and essential — in legal marketing
06:15 – The most important KPI: Client gratitude
08:15 – How values shape hiring, culture, and internal growth
12:15 – Implementing structure: Traction, processes, and leadership clarity
15:00 – Lessons from loss: Staying true to your principles when it’s hard
18:20 – Navigating emotional investment and long litigation cycles
21:30 – Driving systemic change through impact litigation
25:45 – Final thoughts: Being a game changer through innovation and heart
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Links & Resources:
Chaffin Luhana LLP
Six Sigma
Incorporating Traction
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
355. How Two Lawyers Took on Legal Giants and Won with Spetsas Buist
361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
357. The Strategy That Skyrocketed Her Law Firm's Growth with Sofia K. Miguel

Jun 12, 2025 • 36min
371. What Every Leader Can Learn From Netflix’s Early Chaos with Patty McCord [Encore Edition]
What if the best way to build a high-performing team wasn’t through perks or policies, but by telling people the truth?
In this episode of The Game Changing Attorney Podcast, HR consultant, speaker, author, and former Netflix Chief Talent Officer Patty McCord joins Michael Mogill to challenge conventional HR thinking and offer a candid take on what truly drives culture, leadership, and high performance. With decades of experience shaping iconic teams in Silicon Valley, Patty unpacks how honesty, accountability, and experimentation can redefine what it means to build a workplace people are proud to be from, not just at.
Here’s what you’ll learn:
Why retention is the wrong metric for building great teams — and what matters instead
How “telling the truth up front” can eliminate legal issues, improve culture, and drive results
What it takes to create a company where high performers thrive and mediocrity doesn’t survive
If you’re ready to ditch outdated practices, build a team of adults who own their impact, and lead with context instead of control, this episode is your blueprint.
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Show Notes:
00:00 – Introduction: Patty’s Unconventional Path into HR
05:06 – The Call That Changed Everything: Joining Netflix at 2 AM
06:40 – Reinventing Work: Cutting What Doesn’t Matter
08:06 – Creating a Great Place to Be From
12:00 – Building High-Performance Teams with Radical Clarity
17:18 – Problem Solvers vs. Problem Finders
20:14 – Giving Feedback That Drives Growth
27:11 – Metrics That Matter: P&L Over Perks
34:12 – Preparing for the Future: Do You Have the Right Team?
37:04 – Stop Empowering: Teach How the Business Works
38:29 – The Future of Work Is Now
40:15 – Redefining Leadership Through Context
41:22 – Final Thoughts: Stop Doing Stupid Stuff
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Links & Resources:
Powerful: Building a Culture of Freedom and Responsibility by Patty McCord
How Netflix Reinvented HR, HBR Article by Patty McCord
Netflix Culture Deck
“Google Ideological Echo Chamber” memo by James Damore
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
352 — Susan Fowler — Why Everything You Know About Motivating Your Team Might Be Completely Wrong
328 — Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership

Jun 10, 2025 • 40min
370. Why Playing It Safe Is Killing Your Growth with Verne Harnish
What if the real risk isn't taking bold action — but staying exactly where you are?
In this episode of The Game Changing Attorney Podcast, author, founder of Entrepreneurs' Organization (EO), and Founder & CEO of Scaling Up, Verne Harnish shares timeless insights on scaling a business, developing high-performing teams, and why most leaders fall short when they lose their edge. From navigating uncertainty to rediscovering founder-mode, Verne challenges the safe, conventional wisdom that holds organizations back — and offers a blueprint for playing bigger, leading smarter, and building companies that endure.
Here's what you'll learn:
Why aggressive goals create more energy — and why incrementalism kills momentum
What it means to rediscover your company's "soul" — and how to lead from founder-mode
How to replace weak managers with true team captains who drive performance
If you're playing not to lose, you're already falling behind — this episode is your call to play to win.
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Show Notes:
00:00 - Introduction
06:00 - Betting on Yourself: The Sacrifices and Mindset of Entrepreneurs
09:19 - Thriving in Chaos: Why Optimism and Timing Matter
14:00 - The Power of Big, Audacious Goals (and Why Small Thinking Fails)
16:42 - Why Most Companies Plateau: The Mindset and Market Gap
20:41 - Rediscovering Founder Mode and the Soul of Your Business
26:46 - Building Teams That Don't Need Managers
31:15 - How AI Will Redefine Growth, Strategy, and Hiring
36:40 - Redefining Success: The Five F's That Really Matter
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Links & Resources:
Scaling Up by Verne Harnish
Entrepreneurs' Organization (EO)
Mastering the Rockefeller Habits by Verne Harnish
Founder Mode by Paul Graham
The Captain Class by Sam Walker
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
243. AMMA — Success Without Safety Nets: The Entrepreneurial Journey
338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey
196. AMMA — The 9 Sources of Entrepreneurial Advantage

Jun 5, 2025 • 59min
369. Your Ego Is Making You Miserable with Cy Wakeman [Encore Edition]
Cy Wakeman, a workplace drama expert and best-selling author, shares her insights on how ego-driven narratives create self-imposed suffering. She emphasizes the power of gratitude and the importance of self-reflection for true leadership. Alongside Jessica Mogill, Cy introduces three transformative questions to break free from stress and discusses the difference between self-care and self-soothing. Listeners are encouraged to embrace curiosity and set boundaries to foster personal growth and well-being, ultimately leading to a more fulfilling life.

Jun 3, 2025 • 51min
368. Why Your SEO Sucks and What to Do About It with Chris Dreyer
Chris Dreyer, Founder of Rankings.io and author, dives into the pitfalls law firms face with SEO and marketing strategies. He emphasizes that true success comes from commitment to SEO and building real-world relationships to earn Google’s trust. The conversation also touches on how AI is reshaping search relevance and the need for consistent effort in a competitive landscape. Dreyer urges firms to never settle for mediocrity and to leverage community engagement and innovative marketing to gain an edge over competitors.