

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

Oct 23, 2025 • 22min
409. AMMA — Why You Feel Empty After Hitting Big Goals
What if hitting your biggest goals is the very thing that makes you feel lost?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill unpack what happens after the win — when the goal you worked years to achieve doesn’t deliver the fulfillment you expected. From the emotional crash that follows major milestones to the deeper search for purpose that defines lasting success, Michael shares a personal perspective on how to realign your ambition with meaning before burnout takes over.
Here’s what you’ll learn:
Why achievement alone can’t sustain fulfillment and what your brain is really craving after success
How to redefine progress so you stay challenged, inspired, and connected to a greater purpose
What it takes to build a vision so big it reignites your drive and gives your goals meaning again
You’ve conquered the mountain. Now it’s time to discover what comes next.
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06:30 – The danger of comparing your success to what you see on social media
07:46 – Why balance is possible, but only after you’ve earned it
09:46 – The price of success and the unseen sacrifices behind every highlight reel
12:32 – How to weigh big opportunities against their personal cost
14:06 – The story of Rick Moranis and redefining success around family and values
16:16 – Why achieving major goals can leave you feeling empty
18:57 – How to reignite your drive by setting a bigger vision that makes an impact
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Links & Resources:
Die with Zero by Bill Perkins
Rick Moranis
Honey, I Shrunk the Kids
Tony Robbins
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
329. Crush Goals, Not Excuses: Turn Empty Resolutions Into Results
317. Crushing Mediocrity: The Art of Setting and Meeting Higher Expectations
230. How To Achieve Bigger Goals

Oct 21, 2025 • 48min
408. Why Credibility Is the Ultimate Way to Advertise
What does it take to build a brand so strong it outlasts markets, competitors, and entire eras of legal marketing?
As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we revisit the legendary Power Players Panel live from the 2021 Game Changers Summit.
Michael Mogill sits down with Alexander Shunnarah, Roopal Luhana, Joe Fried, and Harlan Schillinger, four industry icons who have redefined leadership, innovation, and influence in the legal world. From personal transformation and authenticity to the rise of digital dominance and firm ownership shifts, this discussion uncovers how the best continue to rise while others fall behind.
Here’s what you’ll learn:
Why staying on top requires constant reinvention and relentless commitment to growth
How to build credibility and client loyalty through honesty and exceptional service
What it takes to future-proof your firm in an era of non-lawyer ownership and corporate disruption
These are the voices shaping the next generation of law, and this conversation will show you how to stand among them.
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Show Notes:
03:03 – Roopal Luhana shares why aligning with Pittsburgh Steeler Najee Harris reflects her firm’s values and mission of giving back
05:04 – Joe Fried explains how consistency, purpose, and fear management shaped his dominance in trucking law
09:26 – Alexander Shunnarah reveals why staying on top is harder than getting there and how constant reinvention keeps his brand strong
11:42 – Harlan Schillinger discusses why retirement is a myth and how passion and purpose fuel lasting success
15:40 – Joe Fried opens up about his personal evolution toward honesty and vulnerability in and out of the courtroom
28:33 – The panel explores non-lawyer firm ownership, hedge fund influence, and the digital future of law firms
36:54 – Roopal Luhana and Alexander Shunnarah emphasize how client experience and service obsession create long-term loyalty
44:25 – Each panelist shares the worst advice they’ve ever received and what they learned from it
Links & Resources:
Alexander Shunnarah Trial Attorneys
Chaffin Luhana LLP
Fried Goldberg LLC
Harlan Schillinger Consulting
Najee Harris Foundation (Da’ Bigger Picture Foundation)
Joey Coleman, Never Lose a Customer Again
Trial Lawyers College
Crisp Game Changers Summit
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
406. How to Build a Law Firm Culture That Actually Works
372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana
204. Alexander Shunnarah — The Thin Line Between Success and Failure

Oct 16, 2025 • 20min
407. AMMA — Why Playing It Safe Is the Most Dangerous Strategy
What if the only thing standing between you and the next level is the courage to take one more risk?
In this episode of The Game Changing Attorney Podcast, Michael Mogill and Jessica Mogill confront the real drivers behind success, risk, and sacrifice. As the 2025 Game Changers Summit approaches, they explore why some firm owners seem lucky while others stay stuck, and what it actually means to bet on yourself when the outcome is uncertain. This episode challenges every assumption about safety, comfort, and what it takes to build something truly exceptional.
Here’s what you’ll learn:
Why the firms that appear lucky are often the ones making the most courageous long-term bets
How to break free from herd mentality and stand out in even the most competitive markets
What it takes to achieve exceptional results without waiting for perfect timing or permission
If you are ready to stop playing it safe, this episode will show you what happens when you finally bet on yourself.
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01:52 – How the Game Changers Summit began and grew from 100 to 500 attendees
02:55 – The evolution of the Summit into a members-only, sold-out experience
04:08 – Why keeping speakers secret creates a one-of-a-kind experience for Crisp Coach members
06:25 – Is success really about luck, or is it about courage and risk?
09:59 – The habits and reinvestment mindset that separate nine-figure firms from everyone else
12:45 – Why following the herd keeps your firm invisible in a crowded market
13:31 – How to differentiate and dominate without competing on the same message as everyone else
16:47 – What exceptional results really cost and why most people are not willing to pay the price
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Links & Resources:
Game Changers Summit
Crisp Coach Program
David Goggins
Mercedes-Benz Stadium
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
405. AMMA — What it Takes to 10x Everything
344. Scott Monge. Beyond the Billboards: Crafting a Standout Legal Brand
305. John Morgan — Luck, Hustle, and the Art of Disruption: Building America's Largest Law Firm

Oct 14, 2025 • 32min
406. How to Build a Law Firm Culture That Actually Works
Culture isn’t a happy hour or words on a wall. It’s the foundation that determines whether your firm thrives or fractures.
As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we take you back to the 2021 EVOLVE Summit.
Jessica Mogill sits down with the Game Changing Culture Panel, featuring Reza Torkzadeh, John Martin, David Craig, and Mark O’Mara. Together, they share how intentional leadership, clear communication, and the use of tools like Kolbe and PRINT® have helped them build strong, high-performing cultures within their firms.
Here’s what you’ll learn:
How intentional leadership creates unity, accountability, and lasting impact
How tools like PRINT and Kolbe help firms hire and retain top talent that aligns with their mission
How to reduce drama, strengthen communication, and build a culture where everyone thrives
Every firm has a culture. The only question is, are you creating it or letting it create itself?
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Show Notes:
04:30 – How Kolbe and PRINT assessments transformed hiring and communication
07:08 – Learning from cultural misalignment and rebuilding stronger teams
08:48 – Building intentional culture that attracts top talent
10:13 – Using data and assessments to eliminate unnecessary conflict
11:41 – Maintaining culture during rapid growth and remote expansion
14:49 – Creating engagement through shared purpose and community impact
24:52 – Non-negotiables for building a winning firm culture
Links & Resources:
Kolbe Index
PRINT® Assessment
Reza Torkzadeh
David Craig
John Martin
Mark O’Mara
Crisp Coach Program
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
342. The Missing Piece to Peak Performance with David Kolbe
361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
318. Legal Leaders — Game-Changing Insights to Build, Scale, and Transform Your Firm

Oct 9, 2025 • 22min
405. AMMA — What it Takes to 10x Everything
You can grind your way to $1M, but you’ll never grind your way to $10M.
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill break down what it really takes to 10X a law firm. From the early days of sheer hustle to the bold bets that build unforgettable brands, this conversation explores the mindset, courage, and leadership shifts required to make the leap from incremental growth to exponential impact.
Here’s what you’ll learn:
Why the grind gets you from $0 to $1M, but only leverage and delegation get you to $10M
How courage-driven decisions, such as giving away a Tesla or booking a Super Bowl stadium, changed everything
The leadership evolution that begins when you stop being the doer and start empowering others to win
Exponential growth is not about working harder. It is about thinking bigger and leading differently.
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05:17 – The grind that gets you from $0 to $1M and why it will not get you to $10M
07:38 – The shift from doing everything yourself to building leverage through people
11:30 – Why best-known beats best and how bold marketing bets changed everything
15:25 – The courage behind putting the Game Changers Summit in Mercedes-Benz Stadium
20:15 – How the pandemic forced a leadership evolution and shifted focus to helping others win
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Links & Resources:
Give and Take by Adam Grant
Shoe Dog by Phil Knight
Tesla
Mercedes-Benz Stadium
PlayStation
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
403. AMMA — How To Scale Beyond Growth Basics
390. Passion, Process, and Pitmaster Wisdom for Law Firm Leaders with Rodney Scott
382. What It Takes to Build a $100M Legal Business with Chris Dreyer

Oct 7, 2025 • 34min
404. The Dangers of Premature Growth with Eric Siu [Encore Edition]
You don’t deserve to go to the next level until you beat the current one.
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Eric Siu, entrepreneur, investor, and author of Leveling Up. From esports to business, Eric has turned the lessons of gaming into a powerful framework for growth, resilience, and long-term success. Together, they explore how to reframe pain into fuel, why mindset compounds like interest, and what it truly takes to keep leveling up in life and business.
Here’s what you’ll learn:
How to turn setbacks and psychological pain into power-ups for growth
Why focusing on endurance, grit, and long-term bets separates winners from the rest
The mindset shifts that transform gaming lessons into real world business advantages
The ultimate game is not business or gaming. It is learning how to keep leveling up every single day.
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Show Notes:
02:39 – How gaming built resilience, teamwork, and skills Eric now applies to business
05:45 – Why gaming, Bitcoin, and other trends are dismissed as “toys” before going mainstream
07:10 – The power of community and how EverQuest shaped Eric’s mindset
08:59 – Defining “power ups” and how habits and mental models fuel growth
13:55 – Why patience and endurance are essential for compounding success
20:48 – Building a brand by teaching, sharing, and learning in public
22:49 – How focus beats shiny object syndrome and leads to faster success
Links & Resources:
Leveling Up: How to Master the Game of Life by Eric Siu
Atomic Habits by James Clear
Naval Ravikant
Warren Buffett
Farnam Street – The Knowledge Project Podcast
EverQuest and StarCraft
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
402. How to Hack Your Biology for an Unfair Edge with Dave Asprey
353. How He Trained His Mind to Never Quit — Using Something You’d Never Guess with James Lawrence
332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

Oct 2, 2025 • 28min
403. AMMA — How To Scale Beyond Growth Basics
What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately.
Here’s what you’ll learn:
How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool
The right way to leverage AI in your firm so it empowers your team instead of replacing them
Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional
Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional.
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01:52 – Back from New York: Broadway shows, Bluey’s house, and family adventures
05:26 – How to keep creating fresh content after 400+ episodes
07:51 – Why repetition beats constant reinvention in business and leadership
10:46 – The power of message timing, brand affinity, and consistent communication
13:55 – How to bring AI into your firm and use it to empower your team
18:02 – Auditing workflows to find the best use cases for AI
19:22 – Why client experience is the true growth driver for law firms
21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement
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Links & Resources:
Crisp Social Stack
Net promoter score (NPS)
David Guetta
11 Madison Park
Atlas Restaurant Atlanta
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead
398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler
391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong

Sep 30, 2025 • 50min
402. How to Hack Your Biology for an Unfair Edge with Dave Asprey [Encore Edition]
What if the biggest advantage in business and life is not money, strategy, or luck, but the way you fuel and control your own biology?
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dave Asprey, widely known as the father of biohacking. From shedding 100 pounds after years of failed diets to reversing early signs of aging, Dave has invested millions into understanding how the human body really works and how to bend those rules in your favor. You will hear how fasting, neuroscience, and high-ROI health practices can help you eliminate brain fog, unlock consistent energy, and give you a competitive edge that others cannot match.
Here’s what you’ll learn:
Why fasting sharpens your mind and boosts energy
How to measure the ROI of daily habits
The biohacks top performers use to stay ahead
If you want the unfair edge in business and life, it starts with mastering your biology.
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Show Notes:
02:35 – The struggle with weight, brain fog, and failed diets that started it all
04:57 – Discovering that most health advice is dogma, not science
05:58 – The “bulletproof” state and how abundant energy changes everything
08:49 – Fasting explained and why it matters for focus and resilience
10:22 – Intermittent fasting as a path to metabolic resilience
13:50 – Autophagy, cellular repair, and why most people run on limited energy
18:20 – The three biological drivers that steal focus: fear, food, and fertility
Links & Resources:
WHOOP
Eight Sleep
LeBron James
Michael Phelps
Intermittent fasting
Bulletproof
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
364. How to Train Your Brain for Unbelievable Success
323. James Lawrence — The Power of One More: A Journey of Grit and Determination
293. Elite Athletes — The Mental Edge: How Champions Overcome The Impossible

Sep 25, 2025 • 28min
401. AMMA — From Girl Dad to CEO: The Michael Mogill Playbook
What if the keys to becoming a better CEO were hiding in the way you show up as a father?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill shift from strategy to storytelling and get personal. From showing up as mystery readers in their daughter’s classroom to rewatching KPop Demon Hunters on repeat, Michael shares how fatherhood has shaped his values, his leadership, and the legacy he wants to leave.
He also talks about the video games that shaped his mindset and reveals the surprising ways he uses AI in his personal life to improve his health, habits, and decision-making.
Here’s what you’ll learn:
Why choosing presence over productivity can create more impact in the long run
What Michael’s favorite video games say about how he thinks, leads, and solves problems
How AI helps him stay sharp, build better routines, and prepare for his next triathlon
A straightforward look at how Michael approaches parenting, hobbies, and personal development.
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01:45 – Why reading to a first-grade class was more nerve-wracking than speaking at a Summit
03:37 – The books Michael and Jessica chose, and what they taught the kids about mindset and choices
04:27 – Why being a mystery reader matters more than missing a meeting
06:03 – What Michael has learned from being a girl dad
12:22 – Michael’s top video games of all time and what they reveal about how he thinks
19:54 – Why hobbies like gaming are critical for high performers
20:15 – How Michael uses AI to improve decisions, habits, and health
24:45 – The key ingredient that makes AI actually valuable in your personal life
Links & Resources:
The Power to Choose
Amelia Bedelia
American Kingpin by Nick Bilton
The Power of the Dog by Don Winslow
The Road by Cormac McCarthy
Video Games
Chrono Trigger
The Last of Us
Half-Life
Cyberpunk 2077
The Witcher 3: Wild Hunt
Red Dead Redemption 2
Death Stranding 2
Expedition 33
Kingdom Come: Deliverance II
Ghost of Tsushima 2
Call of Duty
TV & Film
Mr. Robot
Children of Men
The Road (film adaptation)
Blade Runner
AI Tools & Technology
ChatGPT (OpenAI)
Gemini (Google)
Grok (xAI)
Claude (Anthropic)
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
394. How to Grow Without Losing Culture (Or Your Sanity) with Varghese Summersett
389. AMMA — Stop Fixing $5 Problems and Start Solving $1M Ones
332. Cliff Bleszinski — What the Legal Industry Can Learn From the Gaming Industry

Sep 23, 2025 • 40min
400. The Most Important Lessons After 400 Episodes
What you learn recording 400 episodes is that growth is not about doing more, it is about doing the right things better.
In this milestone episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill reflect on the journey from episode one to today. Over five years, countless guests, and thousands of lessons later, they have distilled the most powerful insights into what truly drives long-term success in business, leadership, and life.
This episode puts Crisp clients in the driver’s seat. These aren’t emails or comments. These are on-camera questions asked by real Crisp clients, recorded on-site at Crisp HQ.
Here’s what you’ll learn:
Why reinvesting in your practice (instead of lifestyle upgrades) is one of the smartest moves you can make
The critical shift from chasing numbers to creating a vision big enough to include your entire team and family
The biggest differentiator between firms that stall at seven figures and those that scale to eight and beyond
If you want to know what really matters after 400 episodes of lessons, stories, and breakthroughs, this is the one you cannot afford to miss.
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Show Notes:
03:37 – How the podcast started in 2020 and grew to 400 episodes
05:16 – The biggest mistake law firm owners make after their first big win
09:51 – Shifting from working in your firm to building your firm
10:23 – Goal setting and why balance is really integration
18:38 – The systems that separate seven-figure firms from eight-figure firms
25:50 – Why sleep is the most important factor for performance
33:59 – The biggest difference between episode one and episode 400
37:43 – The ultimate lesson Michael has learned after 400 episodes
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Links & Resources:
John Morgan of Morgan & Morgan
Eight Sleep (sleep optimization system)
Oura Ring (sleep and recovery tracking)
Whoop (fitness and recovery wearable)
Calm (meditation and breathwork app)
Breathwrk (guided breathwork app)
Athletic Greens / AG1
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
350. 5 Years of Game Changers: You Won’t Believe What They Did to Win
300. Legends & Leaders: 300 Episodes of Game Changing Insights
200. Game Changing Stories: 200th Episode Spectacular


