The Game Changing Attorney Podcast with Michael Mogill 382. What It Takes to Build a $100M Legal Business
You don’t scale by working harder. You scale by thinking bigger and leading better.
In this special episode of The Game Changing Attorney Podcast, we’re re-airing a powerful conversation between Crisp Founder & CEO Michael Mogill and Chris Dreyer of the Personal Injury Mastermind Podcast. Together, they unpack what it truly takes to grow a legal business through chaos, complexity, and scale to reach nine figures. Michael shares the mindset, systems, and personal discipline that allowed him to help over 1,000 law firms grow by $1M each, and now he’s setting his sights on creating a $100B impact across the legal industry.
Here’s what you’ll learn:
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Why most law firms stall out at seven figures (and how to break through)
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How to make the leap from “comfortable” to category leader
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What it takes to build and recruit a high-performance team that scales with you
If you want to build something truly meaningful, this episode is your roadmap to what’s next.
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Show Notes:
02:16 — Michael’s $1B vision becomes reality: 1,000+ firms reach $1M+ growth
05:07 — Why small, “attainable” goals won’t build a $100M firm
06:16 — The legal industry is changing fast: private equity, AI, and ownership shifts
14:09 — What separates firms that stall at 7 figures from those that scale
22:01 — How to recruit top talent and build a team that scales
24:11 — The Streaming Stack strategy that puts your firm on every screen
35:04 — The long-term ROI of brand building vs. short-term lead gen
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Links & Resources:
Personal Injury Mindset Podcast
Man’s Search for Meaning by Viktor Frankl
The Sport of Business by Mark CubanRipplingPeloton Tread
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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