The Game Changing Attorney Podcast with Michael Mogill 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong
Every law firm wants more leads — but what if chasing them is the very thing holding you back?
In this episode of The Game Changing Attorney Podcast, Michael and Jessical Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can’t handle the volume, you’ll end up scaling chaos instead of results.
Here’s what you’ll learn:
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Why investing in marketing before your systems are ready creates more problems than profit
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How to recognize whether your firm needs capacity, optimization, or true demand generation
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The mindset shift that separates law firm owners who burn cash from those who build scalable, thriving practices
Before you write your next big marketing check, listen to this episode. It might just save you $100K — and set your firm on the right path for sustainable growth.
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00:00 – Intro and setup: The difference between growing revenue and scaling your business
02:30 – Why mistakes don’t define you — it’s how you respond that matters
03:24 – Miles Davis on wrong notes and life lessons
06:42 – The $100K marketing question: Should you invest in leads or systems?
09:42 – Why scaling demand without capacity only creates bigger problems
10:36 – Run your own race: Why comparing your growth to competitors is a trap
13:40 – Should you hire before perfecting processes, or wait until everything is “just right”?
16:39 – How to expand capacity without sacrificing client experience
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Links & Resources:
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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