

The Game Changing Attorney Podcast with Michael Mogill
Michael Mogill
How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crisp.co/podcast/
Episodes
Mentioned books

Mar 6, 2025 • 22min
343. AMMA. No Courage, No Progress: Why Hesitation Is Costing You Big
Could the secret to your law firm's breakthrough success be hidden in the art of prioritizing challenges and effectively leveraging resources?In this episode of The Game Changing Attorney Podcast, Michael Mogill opens the dialogue on the relentless journey of leading a law firm and the mindset shifts necessary for success. Get ready to challenge your current practices and discover why sometimes, it takes stepping back and reassessing your approach to break through to the next level.Here's what you'll learn:
Strategies for problem-solving that can turn challenges into opportunities for innovation and resilience
The importance of taking action despite fear, making bold moves to avoid stagnation and ensure progress in your firm
How to leverage resources like automation, delegation, and technology to maximize growth
By adopting a mindset focused on continuous problem-solving and bold action, law firms can not only overcome their current limitations but also set the stage for dynamic growth. Embrace these principles to foster innovation, enhance productivity, and establish your firm as a powerhouse of efficiency and forward-thinking leadership.----Show Notes: 00:00 – Introduction04:23 – Why Growth Means Constant Problem-Solving06:40 – Prioritizing Problems to Unlock Growth09:19 – The Real Reason You’re Afraid to Make Bold Moves12:24 – Taking Action Before You Feel Ready13:25 – Why Hard Work Alone Won’t Scale Your Firm16:34 – Leveraging People and Technology to Break Through18:40 – Shifting from Time Economy to Results Economy21:05 – Final Thoughts and Takeaways----Links & Resources:ChatGPTClaudeGemini----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
323. James Lawrence — The Power of One More: A Journey of Grit and Determination
259. David Craig — How to Build a Law Firm That Stands the Test of Time
246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers

Mar 4, 2025 • 53min
342. The Missing Piece to Peak Performance with David Kolbe
What if the key to unlocking your law firm’s full potential wasn’t in the resumes you review but in understanding how your team is instinctively wired to take action?In this episode of The Game Changing Attorney Podcast, Michael Mogill is joined by David Kolbe, CEO of Kolbe Corp and a thought leader in conative assessments. David shares his journey from the legal field to becoming an influential figure in helping organizations understand and harness instinctive strengths through the Kolbe assessment. The discussion dives into his insights on team dynamics, revealing the potential of both professional success and personal satisfaction by understanding one's inherent strengths.Here's what you'll learn:
How understanding conative strengths through the Kolbe assessment can lead to increased productivity and job satisfaction
Why aligning team roles with natural inclinations reduces burnout and enhances overall firm efficiency and growth
How leveraging Kolbe insights can improve both professional relationships and personal dynamics, leading to more harmonious and effective interactions
This episode holds the game plan for building a cohesive, motivated, and insanely effective team — the kind of team that doesn’t just help you grow, but helps you dominate your market.Want to learn more about Kolbe? Email coach@crisp.co to learn more!----Show Notes: 00:00 – Introduction02:26 – David Kolbe’s Journey from Lawyer to CEO04:52 – Understanding Kolbe and the Three Parts of the Mind09:56 – Are Your Strengths Innate or Learned?12:48 – How Kolbe Transforms Hiring and Team Building18:14 – Using Kolbe to Strengthen Personal Relationships25:03 – Avoiding Burnout by Aligning Work with Your Strengths31:33 – Leveraging Kolbe to Drive Firm Growth46:22 – Final Thoughts and What It Means to Be a Game Changer----Links & Resources:KolbeMyers-Briggs (MBTI)DiSCPredictive IndexLSATSATEOSFlorencеMykonosAIChatGPT----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
328. Sherry Stewart Deutschmann — Transform Your Business with Bold, People-First Leadership
251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
279. AMMA — Building Trust Through Authentic Leadership

Feb 27, 2025 • 25min
341. The Real Reason Your Firm Isn’t Scaling — And It’s Not What You Think
How can law firm leaders effectively navigate hiring, talent retention, and leadership empowerment to drive firm success?In this episode of The Game Changing Attorney Podcast, Michael Mogill discusses recurring challenges and opportunities in building a high-performing law firm team. Drawing from personal anecdotes and extensive experiences managing a successful business, he delves into the nuances of refining hiring processes, strategically competing with larger firms, and fostering a culture that empowers team members to solve complex problems independently.Here's what you'll learn:
Why refining the hiring process can ensure the right talent aligns with firm needs
How smaller law firms can compete for top talent by emphasizing growth opportunities and unique roles
Why empowering teams to solve problems independently fosters a culture of autonomy and scalability
For law firm leaders, embracing these strategies isn't just about growing their teams; it's about setting the foundation for sustainable success and creating an environment conducive to innovation and execution.----Show Notes: 00:00 – Introduction03:11 – Why Most Law Firms Keep Hiring the Wrong People06:29 – The Danger of Hiring Based on Interviews Alone09:34 – Execution vs. Strategy: What Your Firm Actually Needs13:13 – How to Compete for Top Talent Without the Biggest Budget16:54 – The Hidden Advantage of Smaller Firms in Hiring18:04 – Why Having More Employees Doesn’t Mean Less Work for You20:57 – The Importance of Problem-Solving in a Growing Firm23:57 – Final Thoughts and Takeaways----Links & Resources:AtlantaSaaS (Software as a Service)MacBookNVIDIAYouTubeSpotifyApple PodcastsTesla----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
286. AMMA — Innovate, Don't Imitate: Handling Competitors, Critics, and Copycats
301. Michael Cowen — Investing in Legal Excellence: Training, Tools, and Team Building
262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

Feb 25, 2025 • 45min
340. The Risk That Nearly Broke His Firm — Jay Kelley’s $100M Branding Playbook [Encore Edition]
How can attorneys integrate leadership, strategy, and branding to build a thriving firm?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Jay Kelley, managing partner of Elk + Elk, to explore how one of Ohio's largest personal injury firms has evolved and flourished. Jay shares his unconventional journey into law, drawing from an early love of persuasive speaking he discovered through acting, and how this unique background has shaped his approach to becoming a trial attorney.Here's what you'll learn:
How transformative life experiences can shape your practice and lead you to a fulfilling legal career
The importance of building a firm culture that is both collaborative and capable of handling serious, complex cases
Why strategic brand building and community engagement are crucial for long-term success in the legal industry
Law firm leaders who truly want to elevate their impact need to go beyond just winning cases — they need to transform their firms from the inside out. This isn't just about marketing strategies or business development — it’s about embodying authenticity, perseverance, and a relentless commitment to growth.----Show Notes: 00:00 – Introduction02:16 – Jay Kelley's Journey: From Prosecutor to Plaintiff’s Attorney05:55 – The Power of Listening in the Courtroom07:35 – Finding Purpose in Medical Malpractice Cases09:07 – Balancing Being a Trial Attorney and a Law Firm Business Leader12:46 – Branding a Law Firm: Standing Out in a Competitive Market17:45 – Community Involvement and Brand Recall Strategies25:50 – The Difference Between Brand Recall and Credibility31:52 – Transitioning a Law Firm’s Leadership and Legacy42:56 – What It Means to Be a Game-Changing Attorney----Links & Resources:The Abbey TheatreArthur M. ElkDavid J. ElkCincinnati RedsColumbus Blue JacketsCleveland BrownsUSODr. Kirk WakefieldSiriJohn P. O’Neil----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
Episode 174 — Joey Coleman — Never Lose a Client Again: Creating Memorable Experiences to Gain an Advocate for Life
Episode 137 — Camille Vasquez — Authenticity is the Advantage
Episode 119 — Jo-Ná Williams — The Entrepreneurial Attorney: Achieving Freedom by Serving Others

Feb 20, 2025 • 31min
339. AMMA — The Growth Blueprint: What It Takes to Build a 7, 8, and 9-Figure Law Firm
Navigating your law firm's growth journey becomes feasible when equipped with insights drawn from real-world experiences.In this episode of The Game Changing Attorney Podcast, Michael Mogill delves into the realities of scaling a law firm across various stages of growth. He unpacks the challenges and triumphs encountered on the path from six to nine figures, offering a roadmap for legal entrepreneurs determined to propel their firms to new heights.Here’s what you’ll learn:
Why delegating tasks that aren’t within your expertise can create the capacity needed to break through the early growth stages
The importance of implementing repeatable systems and processes that ensure quality in service delivery
Why evolving your leadership skills and nurturing a strong company culture are essential components for expansion
With these insights, law firm owners can elevate their practices beyond just case management, building a legacy marked by innovation, empowerment, and continued advancement in the legal field. This isn't just about managing your practice – it's about redefining your potential and igniting your firm’s growth trajectory.----Show Notes: 00:00 – Introduction02:16 – The Reality of Law Firm Growth: Why It’s Harder Than You Think05:51 – The Truth About Scaling: No Silver Bullet, Only Systems09:21 – Breaking Through Six Figures: Grit, Capacity, and Delegation14:55 – The Seven-Figure Struggle: Leadership, Hiring, and Culture19:34 – The Pain of Scaling: Outgrowing Systems and Processes24:38 – The Path to Eight Figures and Beyond: Leadership Overhaul27:06 – The Road to Nine Figures: Rebuilding, Risk, and Relentless Growth30:17 – Final Thoughts and Takeaways----Links & Resources:AtlantaGame Changers SummitS&P 500----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
Episode 261 — AMMA — The X Factor of Legal Market Domination
Episode 320 — John Morgan — Dream Big, Act Bold: Turning Visions into Reality
Episode 333 — AMMA — Win More High-Value Cases: How to Build a Brand Clients Trust

Feb 18, 2025 • 46min
338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey [Encore Edition]
What if understanding your body could be the key to unlocking peak performance in the high-pressure world of leadership?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Will Ahmed, CEO and Founder of WHOOP, the cutting-edge fitness tracker designed to optimize human performance through detailed health metrics. Together, they explore the critical data that can transform how law firm owners manage stress, enhance recovery, and maintain high output.Here’s what you’ll learn:
How data-driven insights can help law firm owners understand the physiological impacts of stress and recovery on leadership performance
The ways in which personalized health metrics can foster a culture of resilience and sustained high achievement within your practice
Techniques for transforming traditional work environments by using WHOOP to create a feedback loop, enhancing both employee well-being and organizational effectiveness
By integrating WHOOP’s data-driven approach, law firm leaders can foster a proactive work culture, anticipate challenges with agility, and build a legacy defined by resilience and excellence. It’s not just about managing cases — it’s about empowering yourself and your team with the tools to thrive in the demanding legal landscape.----Show Notes: 00:00 – Introduction02:16 – Unlocking Human Performance Through Data05:42 – The Early Challenges of Building WHOOP09:27 – Understanding Heart Rate Variability and Recovery14:10 – How Entrepreneurs Can Optimize Their Performance20:47 – Sleep, Stress, and the Science of Recovery27:02 – How WHOOP Innovated Rapidly During the COVID-19 Pandemic36:48 – The Future of Wearable Technology and Human Optimization44:32 – What It Means to Be a Game Changer----Links & Resources:LeBron JamesMichael PhelpsHeart rate variabilityNike FuelbandJawboneFitbitREM sleepBlue light glassesPGA TourNick WatneyJustin ThomasRespiratory Rate & COVID-19 WHOOP StudyMichael Jordan Flu Game----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
Episode 186 — Eric Thomas — The Secret to Success
Episode 171 — Adam Alter — Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most
Episode 263 — AMMA — What Growth Demands of Leaders

Feb 13, 2025 • 28min
337. AMMA — Future-Proofing Your Firm: Growth with Succession in Mind
Law firm owners can thrive beyond survival by focusing on long-term success strategies. Cultivating a culture of curiosity and continuous learning is essential for adaptability in a rapidly changing landscape. Effective succession planning is crucial for ensuring a firm's legacy and operational independence. Emphasizing transparency during recruitment can enhance workplace culture and drive growth. Preparing for future challenges transforms setbacks into opportunities, reinforcing client relationships and building a resilient reputation.

10 snips
Feb 11, 2025 • 39min
336. David Meyer — Your Financial Shield: How to Spot and Stop Investment Scams [Encore Edition]
David Meyer, managing partner of Meyer Wilson and author of "The Investor Protector," discusses his journey into investment fraud law and the importance of safeguarding clients. He shares insights into the tactics of deceptive brokers and recounts heartbreaking true stories of financial betrayal. Meyer emphasizes the role of diligent vetting in choosing financial advisors and how education can prevent victimization. His advocacy highlights that success in law involves not only litigation but also proactive measures to protect clients from exploitation.

Feb 6, 2025 • 27min
335. AMMA — Scaling Smart: Building Leaders and Teams That Perform
How can a law firm transcend its current boundaries and manage the intricacies of organizational growth?In this episode of The Game Changing Attorney Podcast, Michael Mogill breaks down the essential strategies for scaling a law firm, maintaining focus amid chaos, and developing the leadership skills necessary to drive sustained growth and innovation. Success isn’t about avoiding challenges — it’s about having the mindset and systems to adapt, execute, and thrive.Here’s what you’ll take away:
How assessing your progress early in the year can help you adapt and stay on track with your goals
Why investing in team incentives and aligning them with personal and firm goals can enhance performance
The importance of identifying whether your firm’s growing pains are due to capacity or capability
Growth in your firm isn’t just about solving a set of problems; it’s about cultivating a leadership mindset that constantly evaluates and evolves to new demands. By focusing on these core elements, you transform obstacles into opportunities for development, creating a robust foundation for enduring success and innovation in legal practice.----Show Notes: 00:00 – Introduction02:13 – Are You Sticking to Your 2025 Goals?05:45 – Building a Brand That Earns Trust09:49 – Why Honoring Your Commitments is Key13:26 – How to Leverage a Strong Reputation for Growth17:52 – The Power of Promotion: Making Your Brand Known21:19 – Hiring the Right People to Support Your Brand18:45 – The One Hiring Rule That Saves You from Bad Decisions19:27 – Final Thoughts and Takeaways----Links & Resources:AtlantaCharlie MungerHartsfield Jackson AirportTSADMV ----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
Episode 287 — Dan Martell — Buy Back Your Time: Mastering the Art of Delegation
Episode 265 — Jessica Mogill — Streamlined Operations: Relentless Execution
Episode 230 — AMMA — How To Achieve Bigger Goals

Feb 4, 2025 • 42min
334. Dr. Benjamin Hardy — From Limiting Beliefs to Limitless Potential: A Guide to Personal Growth [Encore Edition]
What does it take to completely shift your mindset and unlock the next level of personal and professional success?In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Dr. Benjamin Hardy — renowned organizational psychologist and best-selling author of Willpower Doesn’t Work and Personality Isn’t Permanent — to explore how to break free from self-imposed limitations and intentionally design a future of limitless potential.Here’s what you’ll take away:
How changing the way you see your personality and future goals can break you free from limiting beliefs that are holding you back
Why emotional growth is the key to handling stress and turning challenges into opportunities
The power of strategic ignorance and surrounding yourself with the right people to sharpen your focus and eliminate distractions
True transformation happens when you take control of your story — shaping your future to match your ambitions rather than letting circumstances define you. It’s not just about seeing things differently; it’s about rewriting how you interpret your past and setting the stage for the future you want. When you elevate your narrative, you shift from being reactive to becoming the driving force behind real change, opening doors to opportunities that align with your highest potential.----Show Notes: 00:00 – Introduction01:07 – How and Why People Change Over Time02:34 – Breaking Free from Self-Limiting Beliefs05:31 – The Science Behind Personality Transformation09:43 – The Role of Goals in Shaping Identity14:43 – Overcoming Trauma and Rewriting Your Narrative21:03 – Strategic Ignorance: Protecting Your Mental Space29:40 – The Power of Environment in Driving Success39:16 – What It Means to Be a Game Changer----Links & Resources:Personality Isn’t Permanent by Ben HardyThe Harvard Grant StudyDaniel GilbertAndre NormanTeleology and PhilosophyProspectionHarvard UniversityCharlie TrotterOprah WinfreyErnest HemingwayDan SullivanEllen LangerAdam GrantWillpower Doesn’t Work by Ben Hardy----Listening to this episode but want to watch it? Check it out on Spotify. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.----Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.----If you enjoyed this episode, you may also like:
Episode 297 — Ken Feinberg — Behind the 9/11 Compensation Fund: Navigating Tragedy & Complex Mediation
Episode 190 — Kevin O’Leary — The Entrepreneurial Journey: Inside the Mind of Mr. Wonderful
Episode 292 — AMMA — A Leader’s Battle Against Complacency


