353. How He Trained His Mind to Never Quit — Using Something You’d Never Guess with James Lawrence

What does it really take to shatter the boundaries of human endurance?

In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down once again with James Lawrence — the unstoppable force better known as the Iron Cowboy. Renowned for doing what most would call impossible, James made headlines by completing 50 Ironmans in 50 days across all 50 states and then pushed the bar even higher with his legendary Conquer 100 challenge.

Here’s what you’ll learn:

• How to build unshakable systems that eliminate decision fatigue — so discipline becomes automatic and success becomes your default
• Why doing the hard, uncomfortable things you’d rather avoid is the fastest way to build mental toughness and bulletproof yourself against adversity
• How to turn personal wins into powerful mentorship — transforming your achievements into growth engines for your team and fulfillment for you

James is more than an elite endurance athlete — he’s a master of mental grit and discipline. As the Iron Cowboy, he’s not just defying limits; he’s redefining what’s possible through sheer resilience and an unbreakable mindset. Be sure to check out James Lawrence’s powerful new book, Iron Hope — a raw, inspiring look into the mindset, struggles, and triumphs behind his most audacious challenges and a blueprint for pushing past your own perceived limits.

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00:00 – Introduction

02:29 – You Don’t Need to Be Special — Just Relentless

08:41 – Iron Hope: How to Reignite Purpose Through Action

10:39 – Defining Mental Toughness & Building It Through Discomfort

15:13 – Winning the Internal Conversation: Systems Over Feelings

21:18 – Cold Plunges, Confidence, and Stacking Daily Wins

26:34 – Discipline Is a System, Not a Personality Trait

29:33 – Why Mastering the Mundane Creates Champions

44:10 – Post-Victory Void: What Happens After the Goal Is Reached

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Links & Resources:

James Lawrence

Iron Cowboy by James Lawrence

Iron Hope by James Lawrence

Atomic Habits by James Clear

Buy Back Your Time by Dan Martell

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• 255. Joe De Sena — The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness
• 303. Eric Thomas — Turning Struggles into Strength: A Blueprint for Resilience
• 331. AMMA — Failure to Reflect is Failure to Grow: The Brutal Truth About Staying Stuck