As we continue celebrating five years of The Game Changing Attorney Podcast, this second installment in our special retrospective series highlights the marketing minds who have shaped industries, built iconic brands, and mastered the art of standing out.
In this Marketing Masters edition, we spotlight leaders who have transformed the way we think about positioning, personal branding, relationship building, and sustainable growth. Their insights reveal that true marketing mastery isn’t about chasing trends — it's about clarity, connection, and a relentless focus on serving the right audience with excellence.
This episode features:
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Seth Godin: On why marketing success starts with focusing up, choosing the smallest viable audience, and resisting the temptation to be average.
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Rory Vaden: On building a powerful personal brand rooted in trust, and why your reputation is the foundation of lasting opportunity.
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Pat Flynn: On creating superfans through quality, authenticity, and meaningful relationship-building.
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John Ruhlin: On leveraging thoughtful generosity to deepen client loyalty, drive referrals, and accelerate business growth.
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Conrad Saam and Gyi Tsakalakis: On why marketing without a strategy leads to wasted effort — and how consistent execution wins over time.
Across every conversation, one theme is clear: the most successful marketers aren't the ones who follow the crowd. They're the ones who lead with purpose, serve with authenticity, and build brands that endure.
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Show Notes:
00:00 – Introduction: Lessons from Marketing Legends
03:11 – Seth Godin: Focus Up and Find Your Smallest Viable Audience
13:43 – Rory Vaden: Why Reputation Precedes Revenue
22:49 – Building a Personal Brand That Drives Business Growth
28:33 – Pat Flynn: Creating Superfans Through Quality and Connection
37:28 – Small Town Rules: Building Loyalty in a Digital World
44:36 – John Ruhlin: Strategic Gifting to Deepen Relationships
53:25 – Conrad Saam & Guy Sakalakis: Strategy vs. Tactics in Legal Marketing
01:07:15 – Final Takeaways: Building a Brand That Lasts
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Links & Resources:
Seth GodinRory VadenPat FlynnJohn RuhlinConrad Saam
Gyi Tsakalakis
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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The Game Changing Attorney Podcast with Michael Mogill