The Game Changing Attorney Podcast with Michael Mogill cover image

358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

The Game Changing Attorney Podcast with Michael Mogill

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Referrals and Niche Marketing Challenges

This chapter discusses the difficulties listeners face in obtaining referrals despite strong client retention skills, emphasizing the need for a strategic approach to relationship building. It advocates for 'focusing up' in niche markets to establish a strong reputation, encouraging legal professionals to target a specific audience for effective marketing. The conversation also highlights the distinction between true professionalism and mediocrity, advocating for creativity and meaningful branding in a competitive landscape.

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