In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model at Cognism that has seen Cognism grow from $2.5m to $7m in ARR in 2019. Here's what they cover: - How Cognism has built a predictable revenue model - The role of Cognism in your ABM tech stack - How data is revolutionising ABM - How to move a prospect effectively through the funnel

In this episode of Let's Talk ABM Declan chats to Alex Olley, Co-founder of Reachdesk. Alex believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, Direct Mail, Personalised Gifting and a human element across every touchpoint. Here's what they cover: - How Reachdesk is revolutionising direct mail - The role of Reachdesk in your ABM tech stack - How Reachdesk delivers hyper-personalisation - How Reachdesk clients have adapted to the new “normal”

In this episode of Let's Talk ABM Declan chats to Nikhil Premanandan, Head of Marketing at Hippo Video about how sales reps can stand out and enhance conversations by using engaging, personalised videos. Here's what they cover: - How Hippo Video  is revolutionising video marketing - The role of Hippo Video in your ABM tech stack - How Hippo Video can increase your sales conversations - How Hippo Video clients have adapted to the new “normal”