Let’s talk ABM
strategicabm
Declan Mulkeen, CMO of Account-based Marketing Agency, strategicabm, talks to leading ABM practitioners and thought leaders. The interviewees share their experiences of designing and running ABM strategies with invaluable insights and learning for B2B Marketers looking to start or enhance their ABM programs.
Episodes
Mentioned books
Mar 30, 2020 • 18min
2. Direct mail reinvented | Reachdesk
In this episode of Let's Talk ABM Declan chats to Alex Olley, Co-founder of Reachdesk. Alex believes in treating customers like humans (rather than leads or opportunities) using ABM strategies, Direct Mail, Personalised Gifting and a human element across every touchpoint.
Here's what they cover:
- How Reachdesk is revolutionising direct mail
- The role of Reachdesk in your ABM tech stack
- How Reachdesk delivers hyper-personalisation
- How Reachdesk clients have adapted to the new “normal”
Mar 24, 2020 • 26min
1. Time to get personal with video | Hippo Video
In this episode of Let's Talk ABM Declan chats to Nikhil Premanandan, Head of Marketing at Hippo Video about how sales reps can stand out and enhance conversations by using engaging, personalised videos.
Here's what they cover:
- How Hippo Video is revolutionising video marketing
- The role of Hippo Video in your ABM tech stack
- How Hippo Video can increase your sales conversations
- How Hippo Video clients have adapted to the new “normal”
