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In this episode of Let's Talk ABM Declan chats to Latané Conant, Chief Market Officer at 6sense. Latané believes in putting customers, and future customers, at the centre of the Account-based Experience - which means no cold calls and no spam!
Here's what they cover:
- How 6sense uses AI and Big Data to deliver revenue
- Why ABM is one of the hottest topics in B2B Marketing
- How a company should start with ABM
- What the future holds for ABM
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