In this episode of Let's Talk ABM Declan chats to Jon Clarke, CEO of Cyance, a leading behaviour-based marketing technology company. Jon shares some use cases for how intent data can enhance ABM in both One-to-one and One-to-many programs.
Here's what they cover:
- How Cyance delivers zero-waste marketing
- The role of Cyance in your ABM tech stack
- How intent data accelerates sales pipeline creation
- Intent data as a client engagement strategy
