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In this episode of Let's Talk ABM Declan chats to Alice de Courcy, Head of Marketing at Cognism. Alice has built a predictable growth marketing model at Cognism that has seen Cognism grow from $2.5m to $7m in ARR in 2019.
Here's what they cover:
- How Cognism has built a predictable revenue model
- The role of Cognism in your ABM tech stack
- How data is revolutionising ABM
- How to move a prospect effectively through the funnel
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