11. Contact marketing | Stu Heinecke

In this episode of Let's Talk ABM Declan is joined by Stu Heinecke, Author and WSJ Cartoonist. Stu Heinecke is a hall-of-fame nominated marketer, a Wall Street Journal cartoonist, best selling business author, and founder of Cartoonists.org. The American Marketing Association recognized him as “the father of Contact Marketing,” a term coined in his highly successful book, “How to Get a Meeting with Anyone”.

Here's what they cover:

- What is Contact Marketing?

- Why personalisation is the key to ABM

- How to get a meeting with anyone

- Why brevity and relevancy are key when targeting C-suite