2min chapter

Let’s talk ABM cover image

11. Contact marketing | Stu Heinecke

Let’s talk ABM

CHAPTER

The One Thing They Should Be Doing to Morrow Morning?

"We realize that magic happens from meetings, not every meeting, but certainly meeting the right people. So you need to get a you don't need to think in an audacious and very creative way," she says. "It's just seeking out this information, finding out what people are interested in, then coming up with something that you can send them or do for them."

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