11. Contact marketing | Stu Heinecke
Let’s talk ABM
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How to Create a Direct Mail Campaign
When he was just starting out, i wanted to create the thing that i wanted to do professionally. I wanted to a create direct mail campaigns for the big magazine publishers in the states. So my first two assignments were for rolling stone and bonipatite magazines. Both of those test campaigns beat the controls, which was remarkable. They set new records, i right out of the box. And i think that ll seetis story in the book is about this infamous 100 dollar campaign,. Yes, well, i think you're talking about the one that i did my first campaign, that's right.
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