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11. Contact marketing | Stu Heinecke
Let’s talk ABM
A Digital Persistence Campaign - A Replacement for Business Cards
Business cards are not following the right strategy any more, says Ben. They're seeking to make us look important and impressive by using thicker stock or sandwiched paper stock. What you really want is an involvement device that leads to a u to actually visit a web page. We need something just to cut through that noise in our social personal lives.
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