6min chapter

Let’s talk ABM cover image

11. Contact marketing | Stu Heinecke

Let’s talk ABM

CHAPTER

How to Reach Out to the Right People at the Right Time

Rily: You need to get personal really, and you need a very, very good reason why they should be even talking to you. Rily: Every big thing that happens in our lives happens because we've had meetings with the right people at the right time. Get to know who they are, what they're interested in, what are they talking about, and find ways to reach out to them.

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