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In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.
Here's what they cover:
- How data drives successful ABM programs
- The role of Radiate B2B in your ABM tech stack
- Hyper-personalisation and advertising
- How sales and marketing together make a formidable team
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