In this episode of Let's Talk ABM Declan chats to Andy Culligan, CMO at Leadfeeder. Andy explains how first party intent data can be used across sales and marketing teams enhance Account-based Marketing efforts.
Here's what they cover:
- How Leadfeeder helps to de-anonymise website visitors
- The role of Leadfeeder in your ABM tech stack
- How Leadfeeder helps build your sales pipeline
- How Leadfeeder has pivoted its marketing strategy
