In the Pit with Cody Schneider | Marketing | Growth | Startups

Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.

Will Nelson, an entrepreneur-in-residence at Tiny, shares insights from his role in empowering founders to craft social content. He discusses the venture studio model and its advantages for risk-averse entrepreneurs. Strategies like offering free work to potential clients and utilizing niche podcasts are highlighted as effective tools for establishing thought leadership. Will emphasizes the importance of repurposing content across platforms, maximizing engagement. He reveals how innovative B2B marketing can create strong audience relationships and drive growth.

Explore the impact of customer interviews on ad content creation. Learn about B2B influencers and using AI for killer campaigns. Discover the power of repurposing content and building trust through personal narratives in marketing.

Koby Conrad, a marketing expert, discusses layered growth strategies, small wins for significant returns, and social accounts as PR for hiring. Focus on self-replicating products, delegate tasks for growth, and stay mission-focused. AI's impact on society and industries is also explored.

Yuval shares how he grew his company to $20,000 MRR in 4 months using influencer marketing. They discuss hiring offshore talent, rapid revenue growth with self-funding, and building trust with global creators. The conversation also touches on optimizing talent, misconceptions in social media business building, and the power of influencer marketing in startup growth.

Lucas, a page speed optimization expert, discusses the impact of site speed on activation, signups, and conversion rates in e-commerce and SaaS. The podcast exposes scams in the industry, advises on realistic expectations, and highlights sneaky agency tactics. Topics include boosting performance scores, true metrics for user experience, and the importance of quality optimization services.

https://www.graphed.com/ - AI data analyst to build dashboard and get insightsAlright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media. We talked about how Farcaster is trying to make decentralized social happen... again. lolBig diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.  We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house.  He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025. Brought to you by...Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently. Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+. Until Swell AI. Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists.  Sign up free - https://www.swellai.com/(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.LandingCat: SEO for ecommerce - https://www.landingcat.com/

Cameo's successful influencer marketing strategy focused on building relationships with influencers and leveraging user-generated content. The future of marketing lies in owning data and AI models. The challenges of partnering with celebrities and the potential disruption of industries with AI technology are also discussed. The importance of tail workflows, prompt versions, and audience ownership is emphasized. The concept of personalized models and expanding in a large market is explored.

The podcast explores the power of raw and unedited content in today's digital landscape and the demand for authenticity. They discuss leveraging AI tools for content creation and distribution, the importance of personal branding, and the potential for AI to enhance the content creation process.

Grant, a content marketing and automation expert, discusses the power of AI in streamlining content workflows. They explore automating tasks like content creation, lead validation, and sales outreach using AI tools and platforms like Airtable, Zapier, and ChatGPT. It's an exciting time for automation, and the potential for efficiency and high-quality content delivery is promising.