In the Pit with Cody Schneider | Marketing | Growth | Startups
cold email crash course: sending 1.5M emails per month
Sep 16, 2024
Nick Abraham, a cold email expert and founder of LeapWord, shares his secrets to sending 1.5 million emails monthly for B2B lead generation. He emphasizes the significance of crafting solid offers that address market pain points. Learn about innovative strategies like using intent signals from LinkedIn and the power of auto-creating accounts to attract leads. Nick also discusses the importance of focusing on the contact-to-lead ratio over open rates and how creating engaging video content can boost conversion rates in the agency space.
34:55
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Quick takeaways
- A compelling offer that effectively addresses market pain points is essential for successful cold emailing strategies.
- Utilizing innovative lead generation methods, such as scraping LinkedIn and responding to job postings, can significantly enhance outreach effectiveness.
Deep dives
The Importance of Tailored Offers in Cold Emailing
A key insight emphasizes the significance of crafting compelling offers in cold emailing. Many businesses fail to effectively communicate the value of their services due to vague or generic pitches. For instance, a video production agency might simply state that they create videos, which doesn't resonate with potential clients. Instead, they should focus on the results their videos produce, like generating leads or enhancing brand visibility, making the offer more attractive and relevant to the audience's needs.
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