In the Pit with Cody Schneider | Marketing | Growth | Startups

cold email crash course: sending 1.5M emails per month

83 snips
Sep 16, 2024
Nick Abraham, a cold email expert and founder of LeapWord, shares his secrets to sending 1.5 million emails monthly for B2B lead generation. He emphasizes the significance of crafting solid offers that address market pain points. Learn about innovative strategies like using intent signals from LinkedIn and the power of auto-creating accounts to attract leads. Nick also discusses the importance of focusing on the contact-to-lead ratio over open rates and how creating engaging video content can boost conversion rates in the agency space.
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ADVICE

The Importance of a Solid Offer

  • Focus on crafting a solid offer that directly addresses your target market's pain points.
  • This applies to all marketing, not just cold email, and can significantly improve results.
ANECDOTE

Moving Beyond Just Service

  • Nick Abraham discusses how video production agencies should focus on the impact of their videos, such as lead generation.
  • He emphasizes offering guarantees to minimize risk and build trust, even if adjusted later.
ADVICE

Leveraging Intent Signals

  • Use intent signals like LinkedIn activity, competitor followers, and job postings to improve targeting.
  • Scraping these signals allows for personalized outreach and increases campaign effectiveness.
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