In the Pit with Cody Schneider | Marketing | Growth | Startups

Shawn Schneider, founder of Eldil AI, dives into the world of AI SEO and discusses the crucial role of third-party citations in gaining visibility in ChatGPT. He reveals why traditional observability tools mislead brands about their progress, emphasizing that it's not about content quantity but about securing high-value citations. Shawn explains how to identify and negotiate these critical placements while highlighting that Google Search Console remains essential for understanding AI-driven queries. Plus, learn about the future of ChatGPT ads and how to optimize outreach strategies!

Discover why ranking for your brand name is crucial for establishing trust. Learn how to choose a domain that stands out and avoid common pitfalls. Get insights on building backlinks to boost your site's visibility. Uncover tactics to drive branded search behavior, making your brand more recognizable. Find out about Google's testing methods and how to harness Google Search Ads for acceleration. Remember, choosing a .com domain is key for credibility and memorability!

In this discussion, Jacob Klug, founder of the MVP agency Creme, tackles the hot topic of 'vibe coding.' He argues that the real issue lies in skill rather than tools, emphasizing how his team successfully ships polished apps using Lovable and AI in rapid cycles. Jacob shares strategies on scoping MVPs, the decline in idea quality, and how creators can leverage niche expertise for impactful products. He also offers insights on making apps visually appealing and effective prompt strategies for better AI outputs.

Explore the fascinating concept of AI search fanning and how it enriches user queries with expansive context. Discover evidence from search console data showcasing AI's ability to perform multiple scraped searches. Learn how AI creates composite answers from various sources and why businesses should capitalize on this by appearing in these sourced results. Gain tactical advice on identifying referenced URLs and targeting key ranking pages for maximum exposure.

Jesper Nissen, an SEO educator and founder of SchemaWriter.ai, shares insights on modern parasite SEO tactics. He emphasizes the importance of leveraging high-authority platforms like YouTube and Instagram for rapid ranking. Jesper discusses the indexing workflows using social daisy-chaining, and how Meta's changes now allow posts to rank in Google. He also covers the impact of exact-match domains and the necessity of consistent link velocity for better SERP positioning. His strategy shifts the focus towards branded, local, and long-tail keywords for optimal results.

Tim Rowe, an ad-tech specialist from CognitionAds, dives into the dynamic world of out-of-home and streaming TV advertising. He reveals how billboards can drive social virality and discusses the strategic advantages of blending OOH with CTV to lower customer acquisition costs. Rowe emphasizes budget-friendly CPMs, measuring effectiveness through blended CAC, and the importance of creative over granular targeting. He also highlights the potential for higher conversion rates in streaming and offers insights on making quick tests with modest budgets.

Jacky Chou, the founder of Indexsy and LocalRank, is a Local SEO expert focused on community-led growth strategies. He discusses the shift from outbound to community-driven funnels for SaaS businesses. Jacky reveals the importance of local SEO tactics like reviews and citations, highlighting that they’re crucial for visibility. He emphasizes YouTube as a premier channel for acquiring high-intent customers. Additionally, Jacky shares insights on parasite SEO and Reddit strategies for boosting brand visibility in today's digital landscape.

Robert Lukoszko, founder of Stormy AI, dives into the evolution of creator-based marketing, emphasizing the importance of engaging content over audience size. He showcases how their AI agent automates the outreach process, from research to negotiation, making influencer collaboration easier. Listeners learn effective TikTok and YouTube strategies, the value of hiring UGC creators, and how to build trust through effective communication. Plus, Robert shares valuable insights on pricing strategies that leverage AI for efficient and scalable marketing.

Christian Wiens, co-founder of Loman, dives into how AI voice agents are revolutionizing the restaurant industry. With Loman now serving hundreds of restaurants and generating $1.5M in ARR, he explains the shift from traditional sales to digital strategies. Christian highlights why Gen Z prefers communicating with AI and how voice technology captures richer context than apps. He shares insights into effective marketing tactics that drive real outcomes, emphasizing that customers value results over the source—human or AI.

Learn the secrets to generating 100 million impressions on LinkedIn! Discover the optimal lead magnet formats and the power of engaging visuals. Explore how to structure your profile as a landing page and craft captivating hooks that inspire clicks. Delve into strategies for nurturing leads through personal connections and tailored content. Plus, hear about the importance of authentic engagement versus bots. It's a treasure trove of insights for B2B marketers and entrepreneurs!