In the Pit with Cody Schneider | Marketing | Growth | Startups

Nick Abraham, founder of the cold email agency Leadbird, shares invaluable insights into email marketing strategies that are winning today. He discusses the recent changes in data sourcing and the challenges posed by restrictions on tools like Apollo. Nick explains effective tactics for cold emailing and emphasizes the revival of cold calling as a powerful approach. He highlights the importance of validating offers and using AI smartly, while debunking myths around deliverability. Tips on maintaining diverse infrastructure for safer outreach also take center stage.

Romain Torres, co-founder of ArcAds and expert in AI-driven ad solutions, discusses the future of advertising with Cody. They explore how AI avatars can create thousands of ad variations seamlessly, reshaping traditional marketing strategies. Romain shares insights on making ad testing significantly cheaper and easier, while emphasizing the necessity of creative volume as a growth lever. He also reveals how gaming tactics can enhance emotional engagement in ads. This conversation is a treasure trove for marketers looking to leverage AI for performance optimization.

Laurent Boulin, co-founder of FocusTree—a productivity app for students—shares how they achieved 100,000 downloads in just 15 days. He reveals his viral growth playbook, highlighting the shift to media-first strategies and utilizing TikTok for creator-led marketing. Laurent discusses sourcing international creators and the game-changing impact of a gamified onboarding process. He emphasizes the importance of validating ideas and creating habits similar to popular apps, all while targeting Gen Z and navigating a saturated market with innovative tactics.

Jack Friks, the creator of PostBridge, shares his journey from coder to app developer, achieving 100,000 downloads without any marketing budget. He discusses the importance of validating product ideas through engaging media first and how this can drive organic growth. Jack emphasizes leveraging viral content, adapting to audience feedback, and the shift towards AI-driven automation in content creation. He provides actionable insights for founders on replicating successful content formats and utilizing organic strategies over traditional ads.

In this conversation, Alex Heiden, co-founder of Get Payd and a savvy marketing arbitrage expert, shares insights on effectively using short-form content to reduce marketing costs. He highlights the benefits of platforms like TikTok for brand visibility and building top-of-funnel awareness. Alex reveals strategies for impactful creator campaigns, emphasizing performance and collaboration with high-performing creators. He also discusses how to generate viral content that encourages organic replication, transforming traditional marketing into dynamic, cost-effective campaigns.

Discover the crucial role of page speed optimization in boosting e-commerce success. Learn how bloated app stacks can stifle conversion rates and why many quick-fix solutions are scams. Explore the profound impact of site speed on ad spend and SEO. Gain insights into the best tools and technologies for enhancing Shopify store performance, including essential free resources for testing speed. Hear a compelling case study that reveals a 17% increase in sales after optimization. Elevate your website's user experience to drive higher average order values!

Dive into the world of e-commerce funnel optimization! Learn how listicle-style pre-sell pages can skyrocket your conversions. Discover the power of engaging GIFs and trust badges to captivate customers. Explore innovative upselling techniques right before order shipment and the psychology behind effective landing pages. Hear about unique ad strategies, including storytelling and 'ugly ads,' that hook customers. Plus, get insights on subscription models and effective cold emailing to enhance visibility and engage with local markets.

Discover how AI is transforming product development, from concept to functional prototypes in record time. The guest shares insights on creating a product requirements document and generating a visual prototype. There's a deep dive into an innovative AI-powered infographic generator, highlighting market needs and user engagement. The discussion also covers using AI to streamline workflows, improve design processes, and enhance content creation. Get ready for practical tips on validating ideas and effectively engaging clients!

Sub to my email newsletter for growth tactics - https://investorupdate.beehiiv.com/subscribeBrought to you by...Talent Fiber: Hire global talent for your growth marketing positions - https://talentfiber.com/Let's dive into the pit and talk about one of the most overlooked things in growth marketing - copywriting. Today I have on my friend Jordan Mix from Late Checkout and we're gonna give you a masterclass on how to actually talk about the thing you're building and write well. Especially for those founders fresh out of Y Combinator who are slinging word salad and getting way too cute with their messaging.We rip through some startup websites, dissecting their copy and showing how to make it more effective. It's all about conveying specific ideas with as few words as possible, focusing on the outcomes people are shopping for - more time, more money, or more status. We demonstrate how to cut the jargon, speak directly to customer pain points, and create messaging that can't be copied. Remember, in this AI world with infinite options, you can actually do way less - write fewer words, ship less designs - and accomplish way more. Timestamps(0:00) - Intro(00:01:03) - Importance of Landing Pages(00:02:28) - Copywriting in Growth Marketing(00:03:08) - The Overlooked Nature of Copywriting(00:09:44) - Principles of Good Copywriting(00:18:04) - Common Mistakes in Google Ads(00:30:09) - Analyzing Y Combinator Startups' WebsitesHost LinksPersonal email newsletter - https://investorupdate.beehiiv.com/subscribehttps://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/https://codyschneider.com/https://inthepitpodcast.com/Guest LinksTwitter/X - https://x.com/jrdnmixLinkedin - https://www.linkedin.com/in/jordan-mix1/https://shopdowithin.com/LandingCat: SEO for ecommerce - https://www.landingcat.com/

Discover the power of intimate dinner events to cultivate relationships with potential clients in enterprise sales. Uncover innovative strategies for venue selection and outreach, maximizing returns through personal connections. Learn how collaborating with agencies can enhance brand visibility without the need for an in-house sales team. Delve into the importance of genuine networking and how to leverage unique marketing tactics, including TikTok, to capture attention and drive sales in the health and wellness sector.