In the Pit with Cody Schneider | Marketing | Growth | Startups

Robert Lukoszko, founder of Stormy AI, dives into the evolution of creator-based marketing, emphasizing the importance of engaging content over audience size. He showcases how their AI agent automates the outreach process, from research to negotiation, making influencer collaboration easier. Listeners learn effective TikTok and YouTube strategies, the value of hiring UGC creators, and how to build trust through effective communication. Plus, Robert shares valuable insights on pricing strategies that leverage AI for efficient and scalable marketing.

Christian Wiens, co-founder of Loman, dives into how AI voice agents are revolutionizing the restaurant industry. With Loman now serving hundreds of restaurants and generating $1.5M in ARR, he explains the shift from traditional sales to digital strategies. Christian highlights why Gen Z prefers communicating with AI and how voice technology captures richer context than apps. He shares insights into effective marketing tactics that drive real outcomes, emphasizing that customers value results over the source—human or AI.

Learn the secrets to generating 100 million impressions on LinkedIn! Discover the optimal lead magnet formats and the power of engaging visuals. Explore how to structure your profile as a landing page and craft captivating hooks that inspire clicks. Delve into strategies for nurturing leads through personal connections and tailored content. Plus, hear about the importance of authentic engagement versus bots. It's a treasure trove of insights for B2B marketers and entrepreneurs!

Joe Davies, a specialist in digital PR and link building at FATJOE, dives into the evolving landscape of AI-driven search. He reveals why brands should focus on gaining mentions rather than links for better visibility. The discussion highlights how AI-referred traffic has significantly higher conversion rates, and offers insights on tactics like contextual seeding and guest blogging. Joe emphasizes the importance of deep product documentation to enhance AI recommendations and how to strategically select targets for optimal brand exposure.

Ilias Ismanalijev, an SEO expert focusing on AI search optimization, shares his insights on mastering AI-driven SEO. He discusses the four levels of AI search and how to map user intent through prompts. Listicle outreach and leveraging directories for off-page SEO are key strategies he emphasizes. Ilias highlights the unique readiness of AI traffic for conversions and offers actionable tips for optimizing content for AI models. His practical approach ensures brands can enhance their visibility while targeting bottom-of-funnel prompts effectively.

CJ Zafir, founder of CodeGuide.dev, guides non-technical builders in crafting powerful product requirement documents. He explains 'vibe coding,' blending sophisticated AI tools with user-friendly platforms. Discover how to brainstorm like an AI-native, automate marketing tasks, and expedite app development. CJ shares insights on scoping app ideas swiftly, choosing the right coding tools for varying skill levels, and leveraging automation to turn scripts into sellable SaaS. This conversation offers a roadmap to navigate the ever-evolving landscape of AI-assisted development.

Yoann Pavy, the growth mastermind behind AI Apply and ex-growth leader at Deliveroo and Depop, shares his insights on transforming marketing with AI. He emphasizes the explosive rise of AI-generated content and how human creativity still edges out in video performance. Automating localization for rapid international growth is unveiled through innovative tools like 'Jarvis' in Slack. Yoann advocates for a product-channel fit mindset, showing how startups can outperform corporate giants by swiftly embracing AI strategies.

In this episode, Adam Silverman, Co-founder & CEO of Agent Ops, explores the revolutionary world of AI agents in business. He discusses how these agents enhance marketing through automation and insights, like social-listening tools and real-time ad budget rebalancing. Adam shares a practical playbook for founders, highlighting the future of AI assistants in daily operations. He also outlines the benefits of adopting AI for lead management and the importance of a human touch alongside automation for optimal results.

Sandra Dajic, Head of Marketing at Chatbase, unveils the concept of 'vibe marketing,' blending AI automation with traditional strategies to revolutionize marketing efforts. She explains her AI-powered workflows and creative tools, like GPT-4, to optimize ad analysis and content generation. Sandra shares insights on scaling marketing without hefty resources, leveraging her experience in both VC-backed and bootstrapped startups. She also highlights the importance of personal branding and effective LinkedIn strategies to enhance audience engagement.

Niels Klement, Head of Growth at Perspective, shares insights on revolutionizing mobile funnels that mimic the experience of engaging apps. He discusses the immense potential of quiz-driven leads and the astounding impact of 1-second load times on conversion rates. Dive into the creative ops that turn a single ad into a multitude of successful variants and understand why paid ads offer the most predictable growth strategy for businesses. Plus, learn about the gamification techniques that enhance user engagement and boost profits.