In the Pit with Cody Schneider | Marketing | Growth | Startups

Building Digital Gravity: How Startups Create Mass and Momentum

43 snips
Jun 20, 2025
Join Jordan Mix, partner at Late Checkout, as he unpacks the secrets of building a million-dollar brand in today's competitive market. He introduces the concept of digital gravity, explaining how startups can create an online 'mass' that attracts customers. The discussion dives into orbit-based growth strategies, balancing transactional marketing with long-term brand-building, and maximizing the power of AI and automation. Discover actionable tips for leveraging creators and social media to supercharge visibility in an AI-driven world.
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ADVICE

Leverage AI for Workflow Automation

  • Use AI tools like Perplexity to auto-generate n8n JSON workflow files for complex automations.
  • This simplifies automation setup so you can rapidly implement and scale workflows without deep technical setup.
INSIGHT

Digital Gravity Over Linear Funnels

  • Digital gravity is about creating content orbit rings that draw customers repeatedly into your brand's sphere.
  • People don't buy linearly through funnels but by orbiting your brand through multiple touchpoints.
INSIGHT

Digital Gravity Enables Exponential Growth

  • Funnels create linear growth while digital gravity enables nonlinear, exponential brand growth.
  • Investing in branded search and content reduces customer acquisition cost as transactional marketing arbitrage fades.
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