In the Pit with Cody Schneider | Marketing | Growth | Startups

building a $10,000,000 ARR company with only paid ads

16 snips
Jun 25, 2025
Niels Klement, Head of Growth at Perspective, shares insights on revolutionizing mobile funnels that mimic the experience of engaging apps. He discusses the immense potential of quiz-driven leads and the astounding impact of 1-second load times on conversion rates. Dive into the creative ops that turn a single ad into a multitude of successful variants and understand why paid ads offer the most predictable growth strategy for businesses. Plus, learn about the gamification techniques that enhance user engagement and boost profits.
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ANECDOTE

Origin Story of Perspective

  • Perspective started as a web design agency before shifting to paid ads and funnel optimization.
  • The team developed interactive quiz funnels to personalize experiences and increase conversions.
INSIGHT

Mobile App Feel Boosts Conversions

  • Mobile-first funnels that feel like native apps significantly improve user engagement.
  • Fast loading speeds and interactive personalization drive higher conversion rates.
ADVICE

Use Interactivity to Boost Leads

  • Add interactive questions to your funnel to create sunk cost bias and increase conversions.
  • Use these questions to pre-qualify leads and personalize follow-up emails.
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