Niels Klement, Head of Growth at Perspective, shares insights on revolutionizing mobile funnels that mimic the experience of engaging apps. He discusses the immense potential of quiz-driven leads and the astounding impact of 1-second load times on conversion rates. Dive into the creative ops that turn a single ad into a multitude of successful variants and understand why paid ads offer the most predictable growth strategy for businesses. Plus, learn about the gamification techniques that enhance user engagement and boost profits.
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question_answer ANECDOTE
Origin Story of Perspective
Perspective started as a web design agency before shifting to paid ads and funnel optimization.
The team developed interactive quiz funnels to personalize experiences and increase conversions.
insights INSIGHT
Mobile App Feel Boosts Conversions
Mobile-first funnels that feel like native apps significantly improve user engagement.
Fast loading speeds and interactive personalization drive higher conversion rates.
volunteer_activism ADVICE
Use Interactivity to Boost Leads
Add interactive questions to your funnel to create sunk cost bias and increase conversions.
Use these questions to pre-qualify leads and personalize follow-up emails.
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In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.
Timestamps
00:00 – Intro & why most builders fail on mobile
01:00 – Perspective’s path to €10 M ARR / 6 000 customers
02:30 – From web-design agency to quiz-funnel SaaS
“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels Klement
Quick Funnel Framework
Craft an irresistible offer (free trial, template, case study).
Map the funnel steps backward from that goal.
Add interactive questions to personalize and pre-qualify.
In the Pit with Cody Schneider | Marketing | Growth | Startups 