In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your business. Perfect for agencies, SaaS founders, and anyone chasing dollar-in → five-dollars-out predictability.
Timestamps
- 00:00 – Intro & why most builders fail on mobile
- 01:00 – Perspective’s path to €10 M ARR / 6 000 customers
- 02:30 – From web-design agency to quiz-funnel SaaS
- 06:00 – Interactivity, sunk-cost bias & personalization
- 09:30 – Page-speed math: 5 s vs 1 s loads
- 12:30 – Designing funnels that feel like native apps
- 17:30 – Best-fit customers: agencies & B2B teams
- 22:00 – Paid ads vs organic: guaranteed distribution
- 27:00 – Creative ops: turning 1 ad into 100 variants
- 33:00 – Dog-fooding Perspective to grow Perspective
- 38:00 – AI, “vibe-marketing,” and small-team scale
- 42:00 – Free 14-day trial & closing remarks
Key Points (to skim fast)
- Mobile-first, one-page apps load ~1 s and behave like IG Stories.
- Quiz/configurator flows lift conversions and qualify leads.
- 1 s load time ≈ 2.5× conversion—that’s a $1 M → $2.5 M funnel without extra spend.
- Paid ads = best first lever for predictable, measurable growth.
- Creative flywheel: launch 100 assets, kill 98, scale the 2 that print money.
- Dog-food advantage: marketing uses Perspective daily, feeding product loops.
Notable Quotes
“A 90-second ad can change the trajectory of your entire business.” – Niels Klement“Remove the right friction—interactive questions—and conversions jump.” – Niels Klement“Paid traffic is guaranteed distribution. If the math works, keep printing customers.” – Niels Klement
Quick Funnel Framework
- Craft an irresistible offer (free trial, template, case study).
- Map the funnel steps backward from that goal.
- Add interactive questions to personalize and pre-qualify.
- Obsess over load speed and mobile UX.
- Measure, prune, scale—let data pick winners.
Guest Socials
LinkedIn – https://www.linkedin.com/in/nielsklement/
Perspective – https://www.perspective.co/
