In the Pit with Cody Schneider | Marketing | Growth | Startups

the 100x marketer: combining vibe marketing, ai automation and custom tools to build a $6M ARR company

21 snips
Jul 1, 2025
Sandra Dajic, Head of Marketing at Chatbase, unveils the concept of 'vibe marketing,' blending AI automation with traditional strategies to revolutionize marketing efforts. She explains her AI-powered workflows and creative tools, like GPT-4, to optimize ad analysis and content generation. Sandra shares insights on scaling marketing without hefty resources, leveraging her experience in both VC-backed and bootstrapped startups. She also highlights the importance of personal branding and effective LinkedIn strategies to enhance audience engagement.
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ANECDOTE

Automating Competitor Ad Analysis

  • Sandra built a custom dashboard to automate competitor ad analysis using Lovable and Make.com.
  • This replaced her manual screenshot-taking and analysis, saving her significant time.
INSIGHT

Process Definition Enables AI Automation

  • Defining your marketing process clearly allows AI to scope and automate the rest.
  • Automating tedious tasks lets marketers focus on storytelling rather than repetitive work.
ADVICE

Focus and Validate One Channel

  • Validate one marketing channel deeply before scaling or adding others.
  • Focus on storytelling and personal branding within the validated channel for long-term impact.
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