Sandra Dajic, Head of Marketing at Chatbase, unveils the concept of 'vibe marketing,' blending AI automation with traditional strategies to revolutionize marketing efforts. She explains her AI-powered workflows and creative tools, like GPT-4, to optimize ad analysis and content generation. Sandra shares insights on scaling marketing without hefty resources, leveraging her experience in both VC-backed and bootstrapped startups. She also highlights the importance of personal branding and effective LinkedIn strategies to enhance audience engagement.
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question_answer ANECDOTE
Automating Competitor Ad Analysis
Sandra built a custom dashboard to automate competitor ad analysis using Lovable and Make.com.
This replaced her manual screenshot-taking and analysis, saving her significant time.
insights INSIGHT
Process Definition Enables AI Automation
Defining your marketing process clearly allows AI to scope and automate the rest.
Automating tedious tasks lets marketers focus on storytelling rather than repetitive work.
volunteer_activism ADVICE
Focus and Validate One Channel
Validate one marketing channel deeply before scaling or adding others.
Focus on storytelling and personal branding within the validated channel for long-term impact.
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In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.
Timestamps: 00:00 - Introduction: The 100x marketer and automation trend 01:40 - Sandra's AI-powered marketing workflows 04:45 - Automating ad analysis with Lovable, Make.com, and GPT 09:12 - Why “vibe marketing” matters now 13:20 - How to scale marketing without engineering resources 16:45 - Building "AI Ninja": Sandra's personalized marketing agent 21:05 - Using AI to streamline press, partnerships, and outreach 27:50 - How Sandra accelerated visual design workflows using GPT-4 31:00 - The power of personal brand and founder-driven marketing 34:15 - Sandra’s experiments with LinkedIn growth strategies 39:22 - Automating content and measuring marketing effectiveness
Key Points:
Vibe marketing = combining growth strategy with AI automation
Sandra built a custom dashboard to track and analyze ad creatives across platforms
Tools used: Lovable for browser agents, Make.com for workflows, GPT-4 for automation
Emphasis on storytelling, personal brand, and focusing on one validated channel at a time
Sandra shares tactical tips for LinkedIn growth and content structuring
AI enables solo marketers to match output of large teams, affordably and fast
Notable Quotes:
“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic “If you define your workflow, AI can scope the rest. That’s the vibe marketing unlock.” – Host “Personal brand is your biggest asset as a founder—it’s the one thing that sticks.” – Sandra Dajic
In the Pit with Cody Schneider | Marketing | Growth | Startups