In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual content generation using GPT-4. With a background in both VC-backed and bootstrapped startups, Sandra outlines practical strategies for creating a marketing engine that feels like a team of 100—run by just one person.
Timestamps:
00:00 - Introduction: The 100x marketer and automation trend
01:40 - Sandra's AI-powered marketing workflows
04:45 - Automating ad analysis with Lovable, Make.com, and GPT
09:12 - Why “vibe marketing” matters now
13:20 - How to scale marketing without engineering resources
16:45 - Building "AI Ninja": Sandra's personalized marketing agent
21:05 - Using AI to streamline press, partnerships, and outreach
27:50 - How Sandra accelerated visual design workflows using GPT-4
31:00 - The power of personal brand and founder-driven marketing
34:15 - Sandra’s experiments with LinkedIn growth strategies
39:22 - Automating content and measuring marketing effectiveness
Key Points:
- Vibe marketing = combining growth strategy with AI automation
- Sandra built a custom dashboard to track and analyze ad creatives across platforms
- Tools used: Lovable for browser agents, Make.com for workflows, GPT-4 for automation
- AI agents streamline repetitive marketing tasks: outreach, content, visuals, competitor tracking
- Emphasis on storytelling, personal brand, and focusing on one validated channel at a time
- Sandra shares tactical tips for LinkedIn growth and content structuring
- AI enables solo marketers to match output of large teams, affordably and fast
Notable Quotes:
“I want to automate everything that I don't love doing. My job is to tell the story of the product.” – Sandra Dajic
“If you define your workflow, AI can scope the rest. That’s the vibe marketing unlock.” – Host
“Personal brand is your biggest asset as a founder—it’s the one thing that sticks.” – Sandra Dajic
Guest Links:
• X: @takotreba
• LinkedIn: Sandra Dajic
