Sandra Dajic, Head of Marketing at Chatbase, unveils the concept of 'vibe marketing,' blending AI automation with traditional strategies to revolutionize marketing efforts. She explains her AI-powered workflows and creative tools, like GPT-4, to optimize ad analysis and content generation. Sandra shares insights on scaling marketing without hefty resources, leveraging her experience in both VC-backed and bootstrapped startups. She also highlights the importance of personal branding and effective LinkedIn strategies to enhance audience engagement.
