Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.
Timeline
00:00 – AI tooling’s golden age (and why it’s overwhelming)
00:31 – Introducing Yo, the “most gangster” consumer marketer I know
00:45 – What you’ll learn: short‑form content, paid ads, automations
01:23 – Sponsor: Talent Fiber makes offshore hiring effortless
02:12 – Yo’s creative AI spotlight: VO3 videos & gorilla vlogs
04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine)
07:20 – Building your creator pyramid with Sideshift & Shortimize
10:00 – Automating code changes via “Jarvis” in Slack
14:38 – Scaling organic content: thousands of posts, not dozens
18:00 – Product‑channel fit: build the media first, product second
20:30 – Automating international growth: 20+ languages in weeks
24:00 – Filtering AI noise: focus on what’s already working
27:15 – The biggest gap: corporate brands vs. startup agility
Key Points
• AI creatives are exploding—VO3 videos hit millions of likes fast.
• Human spontaneity still outperforms AI‑only videos—for now.
• Slack‑based AI agents (“Jarvis”) deploy code, update copy, spin up PRs.
• Automate localization: add new languages weekly without human translators.
• Scale organic distribution by multiplying creators and formats.
• Product‑first mindset flips: media channel drives features.
• Startups win by sprinting on AI while corporates stall in red tape.
Deep‑Dive Sections
- Creative AI in Paid Ads
Verdict: 🔥 Underrated
• VO3‑generated TikTok vlogs racked up 4M likes in days
• AI statics (before‑after sliders) crank out ad assets at scale
• Humans still lead on nuance—mix both and test relentlessly - Automations & Internal AI Agent
Verdict: 🚀 Game‑changer
• “Jarvis” in Slack handles code tweaks, pull requests, image swaps
• One‑line commands push new footer tabs and copy revisions
• Frees marketers to iterate strategy, not deployments - Scaling Organic Content
Verdict: 💡 Must‑do
• Move from 10 posts/month to 1,000+ by cloning formats across creators
• Use Shortimize to track views cooking days after publish
• Volume on TikTok & LinkedIn is the new SEO—play the numbers game - Product‑Channel Fit Mindset
Verdict: 🔄 Reversed logic
• Prototype media hooks (e.g. resume‑kit demos) before building features
• Validate with viral tests—first video hit 700K views in 24h
• Bake winning social formats into product roadmap - Future of AI‑Powered Growth
Verdict: ⏳ On the horizon
• Multi‑agent customer personas could replace focus groups
• Meta’s AI for one‑to‑one ad creatives will upend engagement
• Corporates risk being left behind as startups sprint
Notable Quotes
“It’s never existed like it has now. But it’s extremely overwhelming.”
—HOST
“I call it Jarvis because it’s sexy—I just ask Slack to add a tab and it’s done.”
—Yoann Pavy
“Once you have two or three of these formats, you can go viral any given day.”
—Yoann Pavy
Sponsor Block
This episode is brought to you by Talent Fiber. Hire offshore full‑stack devs with 7+ years’ experience, US‑time‑zone availability, perfect English, and a solid replacement guarantee. Learn more at talentfiber.com or click the link below.
FIND ME ON SOCIAL
LinkedIn: linkedin.com/in/codyxschneider
X: x.com/codyschneiderxx
FIND Yoann PAVY ON SOCIAL
LinkedIn: linkedin.com/in/yoannpavy
X: x.com/yoannpavy
Website: aiapply.co
In the Pit with Cody Schneider | Marketing | Growth | Startups