In this episode, we chat with Nick Abraham, a cold email expert and the founder of LeapWord. Nick shared his insights on running a successful agency in the B2B lead gen space, sending over 1.5 million emails per month across his clients. We also discussed the importance of having a solid offer, the technical aspects of setting up cold email campaigns, and strategies for improving deliverability and response rates.
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Timestamps:
(00:05:33) The core thing for successful cold emailing is having a solid offer that actually solves the pain point of the market you're selling to.
(00:11:36) Using intent signals like scraping LinkedIn followers or job postings can significantly improve the effectiveness of cold email campaigns.
(00:17:46) Auto-creating accounts for potential customers and inviting them to try the product can be an effective lead generation strategy.
(00:20:00) When managing cold email campaigns, it's more effective to focus on the contact-to-lead ratio rather than open rates or reply rates.
(00:33:07) Creating content, especially video content, can significantly improve conversion rates and build trust with potential clients in the agency space.
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