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In the Pit with Cody Schneider | Marketing | Growth | Startups
Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
Aug 26, 2024
Explore the impact of customer interviews on ad content creation. Learn about B2B influencers and using AI for killer campaigns. Discover the power of repurposing content and building trust through personal narratives in marketing.
39:53
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Quick takeaways
- Interviewing customers for ad language insights enhances campaign effectiveness.
- Utilizing founder-led content creation and social proof drives B2B marketing growth.
Deep dives
Importance of Customer Insights in Ad Creative for B2B SaaS
Taking a customer-centric approach to B2B SaaS ads is crucial for successful marketing. Liam Dunn, a marketing agency founder, stresses the value of understanding clients' customers through interviews. Utilizing AI to analyze customer calls helps identify key insights for creating compelling ad content that resonates. By developing a 'messaging Bible' from these insights, companies can craft impactful campaigns that cut through the noise of generic messaging to build trust and engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode