In the Pit with Cody Schneider | Marketing | Growth | Startups

LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

Sep 4, 2024

Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.

33:41

Creator website

Episode guests

Will Martin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Thought Leader ads enhance engagement on LinkedIn by promoting personal profile posts, increasing visibility while retaining social proof from interactions.

The shift towards content creators in B2B marketing streamlines lead generation and enhances conversion rates through personalized, insightful content.

Deep dives

The Emergence of Thought Leader Ads

A new ad type called Thought Leader ads has been introduced, allowing users to run ads from personal profiles while retaining social proof, such as likes and comments. This approach offers a subtlety that traditional ads lack, as viewers are often unaware they are viewing an advertisement, thinking it's an organic post instead. This format has enabled companies to achieve greater reach and engagement, optimizing their ad spend by leveraging the personal network of the individual behind the content. By utilizing this feature, brands can effectively create an inbound lead funnel, continually showcasing content to targeted audiences and enhancing visibility.

Intro

2min

Mastering LinkedIn Ads: From Video to Thought Leadership

4min

Tactics and Strategies for Effective Thought Leader Ads on LinkedIn

2min

Mastering LinkedIn Lead Generation

8min

Unlocking LinkedIn's Potential

13min

The Future of Sales Development

5min

In the Pit Podcast with Cody Schneider

Brought to you by...

Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

Drafthorse AI: AI-powered programmatic SEO for blog posts - https://www.drafthorseai.com/

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Summary

In this episode, Will Martin from Founder Video discusses LinkedIn advertising strategies and the evolving landscape of B2B marketing. The conversation covers the effectiveness of thought leader ads, the importance of video content on LinkedIn, and innovative approaches to combining organic and paid strategies. Will shares insights on targeting, budgeting, and measuring the impact of LinkedIn campaigns on sales pipelines.

Key Takeaway Timestamps:

(00:37) Thought Leader Ads on LinkedIn allow personal profile posts to be promoted as ads, maintaining social proof and engagement.

(06:05) Engagement objective is generally more effective than brand awareness for Thought Leader Ads campaigns.

(12:29) LinkedIn is rolling out a TikTok-like feed, creating opportunities for video content creators in the B2B space.

(21:39) Generating significant pipeline from LinkedIn ads is possible with relatively low ad spend when executed effectively.

(28:09) The future of B2B sales may involve a shift from traditional SDR roles to more content creation and thought leadership positions.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/will-martin-foundervideo/

https://foundervideo.io/

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