In the Pit with Cody Schneider | Marketing | Growth | Startups
LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all
Sep 4, 2024
Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.
33:41
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Quick takeaways
- Thought Leader ads enhance engagement on LinkedIn by promoting personal profile posts, increasing visibility while retaining social proof from interactions.
- The shift towards content creators in B2B marketing streamlines lead generation and enhances conversion rates through personalized, insightful content.
Deep dives
The Emergence of Thought Leader Ads
A new ad type called Thought Leader ads has been introduced, allowing users to run ads from personal profiles while retaining social proof, such as likes and comments. This approach offers a subtlety that traditional ads lack, as viewers are often unaware they are viewing an advertisement, thinking it's an organic post instead. This format has enabled companies to achieve greater reach and engagement, optimizing their ad spend by leveraging the personal network of the individual behind the content. By utilizing this feature, brands can effectively create an inbound lead funnel, continually showcasing content to targeted audiences and enhancing visibility.
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