In the Pit with Cody Schneider | Marketing | Growth | Startups

LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

14 snips

Sep 4, 2024

Will Martin, a marketing expert from Founder Video, dives into the world of LinkedIn advertising. He emphasizes the power of Thought Leader Ads, where personal posts become impactful ads, harnessing social proof. The conversation shifts to the potential of LinkedIn's upcoming TikTok-like feed for video content, paving the way for innovative B2B strategies. Will also discusses maximizing ad spend efficiency and the evolving roles within sales development, highlighting the importance of content and thought leadership in driving sales.

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ADVICE

Inbound Lead Funnel

Create video content featuring founders discussing their product or industry.
Promote this content as LinkedIn ads to target your ideal customer profile.

INSIGHT

Thought Leader Ad Objectives

Thought leader ads are better for in-platform conversions than driving website traffic.
Focus on engagement and retargeting to maximize impact.

ADVICE

Outbound Sales from Thought Leader Ads

Monitor comments, likes, and other engagement signals on your thought leader ads.
Use this data to identify warm leads for outbound sales efforts.

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