13min chapter

In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

LinkedIn ads masterclass - he spends $1,000,000+ a month on LinkedIn and shares all

In the Pit with Cody Schneider | Marketing | Growth | Startups

CHAPTER

Unlocking LinkedIn's Potential

This chapter explores the capabilities of data analytics tools like Supermetrics and the LinkedIn Ads API in enhancing advertising effectiveness on LinkedIn. It highlights successful strategies for creating high-quality video content and emphasizes the importance of collaboration between sales and marketing in B2B contexts, particularly the need for engagement beyond decision-makers. The discussion also addresses the challenges faced by early-stage companies as they adopt new marketing strategies, underscoring the value of content creation for visibility and growth.

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